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What is a Customer Context Layer? Six Key Principles

A definition of the customer context layer, the six principles that govern it, and how it grounds AI agents in real customer behavior.

Blog Post Author

Alex Dean

May 29, 2026

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Agentic AI

What is a Customer Context Layer? Six Key Principles

Blog Post Author

Alex Dean

May 29, 2026

Releases

Introducing Snowplow Assistant and The Snowplow MCP Server: New Ways to Use AI with Snowplow

Blog Post Author

Adam Roche

May 28, 2026

Data Insights

Real-Time vs Batch Identity Resolution for Data Teams

Blog Post Author

Adam Roche

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Data Insights

What is an Identity Graph?

Blog Post Author

Adam Roche

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How to Guides

Identity Stitching in Snowplow: A Q&A for Data Engineers

Blog Post Author

Snowplow Team

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Agentic AI

Introducing Agent Self-Tracking - A New Approach to Measuring First-Party Agent Experiences

Blog Post Author

Jordan Peck

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How to guides

How to Approach Identity Stitching with Snowplow Data

Blog Post Author

Snowplow Team

April 27, 2026

Product features

Identity Stitching: Snowplow vs. the Competition

Blog Post Author

Adam Roche

April 23, 2026

Agentic AI

AI Agent Memory: 6 Real-Time Behavioral Patterns Beyond Chat History

Blog Post Author

John Reid

April 17, 2026

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Snowplow delivers the highest quality, real-time customer context wherever you need it, without the engineering overhead of building and maintaining that layer yourself.

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