Snowplow + Snowflake

Develop rich behavioral insights and operationalize customer data for personalization within Snowflake’s AI Data Cloud

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Native App Quickstart Guide

Understand, predict, and automate with a Data Cloud-first analytics solution

Snowplow empowers organizations to create a scalable, first-party data foundation so marketing and data teams can effectively analyze and address Customer 360 use cases, such as marketing attribution, funnel analysis, and segmentation.

Seamlessly Harness AI

Navigate the complexities of leveraging AI for behavioral data use cases with a solution that makes your data AI-ready from collection to activation. Allows businesses to power comprehensive AI models that predict future behaviors and optimize marketing strategies

Privacy Compliance

Stay ahead of privacy regulations while maintaining operational efficiency and customer trust. Operate within a governed environment where data security and compliance are prioritized, ensuring that your customer data is protected and managed according to industry standards

Centralized Governance and Ownership

Implement an architecture that enables zero data movement and ensures data ownership, empowering marketers to maintain control and governance over their most valuable asset: First-party customer data.

Real-Time Data Streaming

Leverage our cost-effective Snowflake Streaming Loader for instant data accessibility via the latest Snowpipe Streaming API. Capture every customer interaction in real time to optimize personalization initiatives, campaign optimizations, and business decisions.

Snowflake Native Application

In comparison to more traditional tools like Google Analytics, Snowplow Digital Analytics offers a transparent, scalable solution to collect deeper behavioral insights into customer journeys. Toggle through turnkey visualizations powered by first-party data to better understand marketing attribution and optimize campaigns accordingly.

AI Agent Analytics

Powered by Snowflake Cortex, brands can collect usage analytics regarding their AI agents and calculate sentiment analysis for the conversation between agent and customer. By measuring the effectivenes in s of the LLM experience, Snowflake customers can gain insights on how to improve the agent or determine when human intervention is required.

How does it work?

Stronger together

Snowplow is a Powered by Snowflake Partner. Together, Snowplow and Snowflake’s joint solution helps businesses, data teams and analytics professionals understand customers with near-infinite scalability.

“We’re going all in with Snowplow because it allows us to have real-time data… with the entire pipeline from Snowplow to Snowflake, it is usually minutes and not more than that.”