Snowplow & Snowflake: Eliminate Data Silos, Own Your Data, And Enable Every Use Case

Collect, validate, and enrich event-level data in real time, securely delivering it to your AI Data Cloud—while integrating deep customer context directly into your AI-powered applications.

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Native App Quickstart Guide

Why Snowplow and Snowflake

Snowplow Customer Data Infrastructure seamlessly writes customer event data directly to the AI Data Cloud. The warehouse-native integration empowers organizations to effortlessly ingest, model, analyze, and operationalize customer behavioral data, unlocking real-time insights and fueling advanced AI-driven use cases from Snowflake. Create a scalable first-party data foundation for comprehensive Customer 360 use cases.

Real-Time Streaming

Leverage Snowplow's Snowflake Streaming Loader for instant data via Snowpipe Streaming API. Harness real-time customer interactions for personalization and segmentation.

Privacy & Centralized Governance

Stay ahead of privacy regulations with Snowflake's security and Snowplow's privacy-first approach. Operate with governed data ownership and compliant access control.

AI-Ready Data for Personalization

Transform raw events into structured, high-quality datasets optimized for the AI Data Cloud. Power ML personalization to predict behaviors and optimize customer experiences.

Warehouse-Native Analytics

Move beyond packaged analytics tools with Snowplow's customer data infrastructure that models advanced analytics directly in Snowflake. Power Customer 360, product analytics, and attribution with governed, high-fidelity behavioral data tailored to your needs.

Composable CDP

Build flexible customer data platforms using Snowflake's centralized architecture and Snowplow's event data collection. Create unified customer profiles and segmentation without vendor lock-in, maintaining full control over your data stack.

Real-Time Product Personalization

Drive real-time action with event streaming pipelines and low-latency data activation from Snowflake's platform. Enable dynamic product experiences and personalization via Snowplow Event Forwarding, Reverse ETL, and Signals—all governed in your stack.

AI Agent Context

Equip AI agents with real-time intelligence around customer intent using Snowflake Cortex and Snowplow's behavioral data. Build customer-aware AI Agents that reason over past behavior and unlock advanced use cases like Customer RAG with governed data.

Snowflake Native Application

In comparison to more traditional tools like Google Analytics, Snowplow Digital Analytics offers a transparent, scalable solution to collect deeper behavioral insights into customer journeys. Toggle through turnkey visualizations powered by first-party data to better understand marketing attribution and optimize campaigns accordingly.

Try free for 35 days via Marketplace

How does it work?

Stronger together

Snowplow is a Powered by Snowflake Partner. Together, Snowplow and Snowflake’s joint solution helps businesses, data teams and analytics professionals understand customers with near-infinite scalability.

“We’re going all in with Snowplow because it allows us to have real-time data… with the entire pipeline from Snowplow to Snowflake, it is usually minutes and not more than that.”