Snowplow & Snowflake: The Customer Context Layer for the AI Data Cloud
Most behavioral data is stale, sampled, and full of bots. Snowplow delivers validated, real-time first-party data into Snowflake so your teams can personalize, analyze, and act right now.
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Why Snowplow and Snowflake
Real-Time Streaming
Data latency is critical for customer engagement. Snowplow streams events into Snowflake in milliseconds, so personalization, analytics, and marketing activation happen in-session.
Trusted From Collection
Most behavioral data is sampled, full of bots, and shifts without warning. Snowplow validates every event at collection and filters bot traffic before it reaches Snowflake.
Complete Customer Journeys
Transform raw events into structured, high-quality datasets optimized for the AI Data Cloud. Power ML personalization to predict behaviors and optimize customer experiences.
Your Data, Your Stack
Snowplow lands data directly in Snowflake. Model it with dbt, query it with Cortex, activate it through your existing stack. No vendor lock-in. Full control.
Agentic Analytics
Stop waiting days for the data team. With Snowplow's structured behavioral data and pre-built semantic models, Snowflake Intelligence delivers 90%+ accurate answers to plain English questions. Product managers, marketers, and analysts self-serve the insights they need in seconds.
Real-Time Personalization
Reach customers while they're still engaged. Snowplow streams behavioral data into Snowflake and serves user attributes in real time via Snowplow Signals, so your team can trigger personalized experiences, offers, and content in-session instead of after the moment has passed.
AI Agent Context
Build agents that actually know your customers. Snowplow serves real-time and historical customer attributes to both data agents and customer-facing agents with sub-10ms response times, so they remember past behavior, infer intent, and act without waiting to be asked.
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AI For Marketing
Measure what's actually working. Snowplow ties every interaction to a persistent identity across sessions and channels, giving your AI models the complete signal to personalize at the moment of intent, build high-fidelity audiences, and attribute revenue accurately.
Data Quality & AI Traffic Detection
Know what's real. Snowplow classifies and filters bot traffic before it reaches Snowflake, so your data already separates AI crawlers from human visitors. Query with confidence, flag anomalies, and monitor data quality knowing every signal underneath is clean.
How does it work?
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Stronger together
Snowplow is a Snowflake Premier Technology Partner. Together, Snowplow and Snowflake’s joint solution helps businesses, data teams and analytics professionals understand customers with near-infinite scalability.
“We’re going all in with Snowplow because it allows us to have real-time data… with the entire pipeline from Snowplow to Snowflake, it is usually minutes and not more than that.”
Wannes Rosier, Data And News Personalization Manager
DPG Media
Customer Case Studies & Resources
Explore real-life success stories from companies using Snowplow.
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