Why Snowplow CDI versus Snowplow Open Source

Data teams are upgrading from older versions of Snowplow open source software to the latest version of Snowplow customer data infrastructure to refocus engineering resources, protect their data, and access additional features to help them scale AI-driven analytics and real-time experiences across the business.

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Take your Snowplow implementation to the next level

Upgrade your existing Snowplow implementation to the latest software to gain even more benefits that will save you time and offer greater peace of mind. Receive best-in-class support from your fully managed service while gaining access to additional performance-boosting, cost-saving, and security-enhancing features.

What Snowplow Can Do for You

Refocus your best engineers on high value tasks

Snowplow takes care of the setup and running of your data pipelines, so you don’t have to. Snowplow programmatically manages hundreds of production pipelines, supported by a deep technology stack and a globally distributed 24x7 operations team.

Gain complete assurance

Snowplow offers SLAs so you can rest assured your pipeline will deliver all your critical customer behavioral data to your chosen destinations in real time. Best-in-class support ensures rapid response times.

Protect your data against vulnerabilities

Snowplow releases regular security updates and rapidly patches Common Vulnerabilities and Exposures (CVEs) to ensure your sensitive customer data is safe and secure against known threats.

Improve customer data governance

Snowplow Data Product Studio enables different teams to produce and manage distinct data sets. It also provides visibility into which teams own each data set, what each data set means, how it is structured, and how it has evolved over time to make it much easier for all data consuming teams to understand and leverage all your customer behavioral data.

Improve customer data quality

Snowplow offers extensive tooling to ensure your data is of the highest quality. Snowtype makes it easier and faster for developers to instrument accurate event tracking across sources. Features like Snowplow Micro and Failed Events make it easier to test, triage, diagnose, resolve, and recover data.

Activate your customer data faster

Snowplow provides industrial-grade dbt models to aggregate your atomic data into users, sessions, video plays, and other core BI and AI ready tables to power common digital analytics use cases including marketing attribution, ecommerce analytics, and media analytics.

We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”