Why Snowplow CDI versus Packaged Analytics

Data and analytics teams that want to centralize customer data and governance in their own data platform are supplementing or replacing packaged analytics tools with Snowplow customer data infrastructure to gain more control over their customer behavioral data and unlock AI-driven analytics and real-time experiences across the business.

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Break away from the limitations of packaged analytics tools

Overcome the data access restrictions, low data quality, and poor data governance that come with using a packaged analytics tool as your primary infrastructure for tracking customer behavioral data across your digital estate. Supplement or replace these tools with Snowplow to take care of your customer behavioral data collection, processing, and real-time delivery to your data platform in the AI-driven, privacy-first era.

What Snowplow Can Do for You

Power warehouse-native analytics more easily

Due to powerful dbt models, Snowplow data is significantly easier, faster, and less expensive for analysts to work with in-warehouse and lakehouse. Snowplow loaders help you get the data into your destination quickly and cost-effectively.

Power real-time, operational AI use cases

Snowplow delivers behavioral data in real time to support operational, AI use cases such as personalization, recommendations, next-best action, dynamic pricing and promotions, fraud detection, bot detection, and more – all directly in your own data platform.

Gain end-to-end visibility and auditability of your customer data processing

Snowplow is available as Private Managed Cloud (bring your own cloud) as well as SaaS, giving you the ease of a fully managed service, but with the visibility and auditability that comes with having your customer data processed end-to-end in your own VPN.

Comprehensively track every interaction

Snowplow provides an extensive library of SDKs (e.g. hybrid, desktop, and server-side applications), trackers, webhooks, and enrichments to ensure you can easily track and enhance event data across your entire digital estate, including all devices, platforms, and applications. Snowplow also makes it easy to track custom events, both structured and unstructured.

Improve customer data governance

Snowplow Data Product Studio enables different teams to produce and manage distinct data sets. It also provides visibility into which teams own each data set, what each data set means, how it is structured, and how it has evolved over time to make it much easier for all data consuming teams to understand and leverage all your customer behavioral data.

Improve customer data quality

Snowplow offers extensive tooling to ensure your data is of the highest quality. Snowtype makes it easier and faster for developers to instrument accurate event tracking across sources. Features like Snowplow Micro and Failed Events make it easier to test, triage, diagnose, resolve, and recover data.

Avoid Third-Party Cookie Deprecation

Snowplow enables you to track your customer behavioral data in an entirely first-party manner so you can circumvent the impact of web browser and mobile app restrictions on third-party tracking. With Snowplow you can track individual behavior for up to two years, giving you a more complete and accurate view of the customer journey.

“Our previous digital analytics tool was very limited for us. We couldn't fetch the data easily; we couldn't send custom identifiers, and there were GDPR concerns. Most importantly, we couldn't integrate it with our other data sources to get a full picture of player behavior, from marketing websites to in-game actions.”