Powering SaaS Success with High-Quality, Granular Behavioral Data
Snowplow’s customer data infrastructure (CDI) integrates into your data stack to provide you with rich behavioral data to fuel the growth of your product, powering everything from deep product analytics to real-time, in-app personalization.
Dive Deep with Customized Product Analytics
By default, Snowplow captures 130 properties for each event, and allows you to add more according to your precise needs. When combined with the ability to collect data across multiple domains, platforms, and devices (and deliver it in a single, consolidated format), Snowplow gives product teams unprecedented visibility over their user journey, and enables them to conduct deep product analysis.
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Deliver Detailed Customer-Facing Metrics in Real Time
Snowplow's low latency means that you can deliver insights from behavioral data to customers in real time, whether customer-facing dashboards, usage analytics, or personalized in-app experiences. With Snowplow Signals, extend your customer data foundation to power real-time product personalization, delivering adaptive user interfaces, contextual feature recommendations, and AI-powered assistance based on real-time user behavior and historical context, all without building complex infrastructure from scratch.
Own Your Data and Future-Proof Your Compliance
Snowplow’s customer data infrastructure runs entirely in your cloud account, giving you complete ownership of your data. Aside from allowing you to conduct end-to-end audits of your data pipeline, our technology includes a privacy function which makes it easier to comply with regulations.
Capture a Single Customer View Across All of Your Domains
Snowplow allows you to collect highly-structured behavioral data across multiple domains, meaning that you can build a comprehensive picture of your user journey. In addition, all of the data is captured and delivered in a single, consolidated format, removing the need for data cleaning and facilitating fast querying.
Learn more about creating a single customer view
Optimize Your Marketing Budget with Better Attribution
The granularity of Snowplow data means that your marketing team can run extremely accurate attribution models. With our CDI, you can understand exactly how your audience is engaging with marketing activities across multiple channels, and adapt them to ensure the greatest return-on-investment.
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