Proactive Decisioning

Detect Friction and Trigger Agents

Identify when users are struggling relative to their inferred intent. Distinguish who needs help from who should be left alone. Act at the right moment.

Friction Detection

Identify when users are struggling, ie: rage clicks, error loops, repeated attempts, and distinguish friction from normal exploration behavior. Detect problems early.

Contextual Assessment

Combine universal struggle signals with user-specific context. Someone stuck on checkout needs help; someone browsing casually doesn't.

Real-Time Triggering

Respond proactively in critical moments. Push context to agents to initiate real-time triggers when conditions are met, before users give up.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.