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Whether you're building agentic AI systems or modernizing your data infrastructure, Snowplow delivers real-time customer context, without the engineering complexity.
Snowplow for Analytics Teams
Own Your User Analytics. Get the Answers You’re Missing.
Access complete behavioral data in your warehouse or lake. No sampling. No vendor lock-in. No data delays. Build custom attribution models, analyze detailed user journeys, and answer complex questions, including emerging AI agent behavior.
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Built to Understand AI Agent Behavior
Detect AI Agents and Measure Agent Performance
AI agents are now both visitors to your site (like agentic browsers Perplexity Comet and ChatGPT Atlas) and features within your product. Snowplow captures granular behavioral data to identify agentic browser traffic and track your own AI agent interactions.
Detect agentic browsers and distinguish their behavior from human visitors to your site
Measure agent performance, capturing every query, response, and outcome from your customer-facing AI agents
Own all AI agent interaction data in your warehouse or lake where you control the analysis without vendor constraints
Flexible Data Modeling
Define Unlimited Events and Entities That Fit Your Business
Pre-packaged analytics tools force you into their data models. Snowplow lets you define unlimited custom events and entities that match your business context. Add custom properties alongside 130+ standard fields, validate data quality at the point of collection, and deploy analysis-ready tables built for your specific needs.
Match event definitions to your analysis requirements, not vendor assumptions
Ensure only high-quality, validated data reaches your warehouse or lake
Deploy pre-modeled tables with customizable dbt packages ready for analysis
Multi-Touch Attribution Models Your Way
Build Attribution Models with Complete Data
Stop forcing your attribution questions into pre-defined models. Snowplow captures behavioral data across all touchpoints with complete campaign tracking and conversion path visibility. Build custom multi-touch attribution models using 100% of your data. No sampling, no black box logic.
Track complete journeys with 2+ years of user history across campaigns and channels
Analyze outputs with full transparency; no hidden weighting or proprietary scoring
Access pre-joined behavioral and transactional data ready for attribution logic
Complete Journey Analysis Without Sampling
Analyze Every User, Every Event, Every Time
Never compromise on analysis depth due to sampling constraints. Snowplow gives you access to 100% of your event-level data for cohort analysis, funnel optimization, and user journey mapping. Drill down into specific user segments, compare conversion paths, and identify friction points with complete granularity.
Track individual user journeys across sessions, devices, and channels
Drill down into any segment or path without data constraints or vendor upgrades
Analyze behavioral patterns with event-level detail. No aggregation, no approximation
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Composable Analytics Stack Integration
Send Better Data to the Tools You Already Use
Snowplow delivers complete behavioral data to any destination in real time. Send data to data warehouses, lakes, or directly to specialized analytics tools. Build dashboards in Tableau, Looker, Power BI, or any SQL-compatible tool. Power BI. Run statistical models in Python or R. No vendor lock-in, no proprietary formats. Only flexible, high-quality data where you need it.
Send data to multiple destinations simultaneously for different teams and use cases
Stream event data directly to Amplitude or your preferred tool
Export clean data for ML training and advanced statistical analysis