Snowplow for Software Engineering Teams
Stop Working For Data Engineers. Work Alongside Them, In Your Current Workflows
Tired of analytics implementations that force you to abandon your current engineering workflows and onboard onto a new tool? Snowplow gives you type-safe tracking code, Git-based schema management, and tools to validate tracking independently. Gone are the memories of multi-day iteration cycles or waiting for analysts to confirm if your tracking is set up correctly.
Streamlined Tracking Implementation
Tracking Implementation that Doesn't Slow You Down
Let's face it—implementing analytics tracking has always been a pain. You commit code, wait for the analytics team, make adjustments, rinse, and repeat. With Snowplow's Snowtype CLI, you can now generate type-safe tracking code, accelerating tracking implementations and reducing failed events. Teams using this approach have cut their implementation cycles from 4+ days to same-day, freeing themselves from the Google Analytics/Tag Manager implementation purgatory we've all suffered through.
Build tracking directly into your PR workflows with type-checking that reduces time writing custom code
Stop guessing about event schemas—Snowtype generates code with required types and contains inline documentation for methods, classes and types
Eliminate the dependency on analytics teams for validation—independently test and validate events during development, prior to production, using Snowplow Micro
Data Governance Without the Bureaucracy
Work Within the Tools Developers Already Know
Traditional data governance often involves specialized UIs and unfamiliar processes. Instead, snowplow-cli, a command-line tool makes data structures management local-first and version-control-friendly. Now your data schemas can live alongside your application code in the same repo, following the same review process.
Ship tracking changes fast without breaking things—automated validation catches schema errors before they hit production, so you can move quickly
Stop context-switching between tools—manage your data structures directly in familiar platforms such as Github, freeing you from babysitting schema updates
Enable cross-team visibility on tracking changes through familiar PR workflows and inline documentation, eliminating complex review cycles
Real-Time Validation
Eliminate Siloed Tracking Implementation
Developers often struggle with deploying tracking code and then wondering if it's actually working in production. With Snowplow, devs can collect customer behavior across digital touchpoints and applications like web, mobile, desktop, server, video, in-game, smart TV applications, and emerging technologies like AI agents, wearables, and IoT with tracking capabilities developers expect. Teams are reporting 99.5% valid events—meaning you spend time building features rather than debugging tracking.
Get immediate feedback on tracking implementation with validation tools built for developers
Deploy with confidence knowing exactly what percentage of your events are valid or failing
Fix broken tracking in real-time with Snowplow Inspector
Work Within the Tools Your Developers Already Know.
Snowplow delivers complete, high-quality behavioral data straight to your data stack - web, mobile, and beyond. No missing touchpoints, no black-box processing. Just rich data that fuels better targeting, personalization, and measurement - on your terms.
Make Every Marketing Decision Count with Better Data
Great marketing isn’t about doing more—it’s about using the right data to do it smarter. Track what matters, optimize with confidence, and turn insights into impact.
See Why Software Engineering Teams Snowplow
Developers embrace Snowplow for its seamless integration with existing tech stacks and self-service validation tools.
Snowplow allowed us to unlock a new world of collecting data directly from websites, the front end, and the client side of our games.
Data Platform Team Lead, Supercell
With Snowplow's validation tools and Snowtype at our disposal, our developers can now work independently and instantly verify their tracking implementation. They can immediately see if the data being collected matches what they intended - this is a significant improvement to our workflow.
Large European Media Company
Setting up tracking with Snowplow has proven to be far easier and far less painful than previous solutions.
Engineering Manager, Strava
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