Snowplow vs Adobe Analytics
Discover why Snowplow is the superior choice for your analytics needs compared to Adobe Analytics.
Create a Culture of Trust in Data
Snowplow's pioneering data validation and testing technology ensures full trust in data across your business.
Quality Assurance
With trial tracking in a sandbox environment and pre-validation with JSON schemas, you can ensure the highest quality of data.
Data Optimized for AI & BI
Our highly-curated behavioral datasets are granular and accurate, powering advanced AI and BI use cases with ease.
“The more data you collect with Adobe, the more you pay, but with limited ability to manipulate the data.”
Lesya Liskevych, Head of Product Analytics
Kindred Group
Autonomy, Privacy, and Control
Adobe collects a large amount of PII automatically, requiring difficult customization to their default settings. In contrast, Snowplow allows you to define your own data, fully pseudonymizing PII as needed. Adobe stores your data, raising privacy and compliance concerns, while Snowplow offers the option to deploy all infrastructure in your own cloud environment, ensuring full privacy and ownership. Additionally, Adobe’s inability to reprocess data can lead to significant data loss if preferences change, whereas Snowplow's fully configurable tracker allows adjustments when user consent preferences are updated.
Adobe lacks flexibility and customization
Adobe struggles with less linear use cases and diverse business contexts, making it hard for mobile and IoT analytics due to its lack of granular and customized insights. Adobe's data structures fail to support custom concepts for complex business models like two-sided marketplaces, aggregator sites, and subscription services. Additionally, Adobe forces customers into pre-built vanity metrics, limiting their ability to create relevant, tailored metrics. This results in the need for multiple tools for different use cases and inconsistent data interpretations, unlike Snowplow, which adapts to the user's needs and provides comprehensive, customizable analytics.
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