Snowplow and Databricks: Powering the Lakehouse with AI-ready Customer Data
Easily collect and load rich, granular event data directly into the Databricks Lakehouse for advanced analytics and AI-driven personalization use cases.
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Seamless Customer Data to Delta Lake
Snowplow Customer Data Infrastructure seamlessly writes customer event data directly to Delta Lake, the unified data storage layer of Databricks’ Lakehouse. This Lakehouse-native integration empowers organizations to effortlessly ingest, model, analyze, and operationalize customer behavioral data, unlocking real-time insights and fueling advanced AI-driven use cases within the Databricks platform.
Develop AI-Ready Behavioral Data to Drive Personalization
Streamline the journey from data collection to AI activation with a solution designed to make your behavioral data AI-ready. With Snowplow and Databricks, businesses can develop powerful AI models that leverage in-depth behavioral insights to forecast future actions and enable precise personalization strategies at scale.
Centralized Governance for Democratized Insights
Snowplow’s data quality controls, schema enforcement, and privacy features enable organizations to maintain reliable, secure customer data within Databricks’ Lakehouse. By providing a stable data foundation and a unified source of truth, Snowplow empowers technical and business teams alike to derive insights and drive informed decisions with confidence.
Cost-Effective Scaling for Real-Time Data Operations
Snowplow delivers event data directly to the Lakehouse in real-time, reducing delays and optimizing performance. With Snowplow’s ready-made data modeling packages, teams can reduce data prep time, enabling faster insights and maximizing the value of Databricks workloads—all while keeping operations cost-efficient.
Real-Time, Scalable Ingestion with Lake Loader
Snowplow’s Lake Loader provides a seamless pathway for behavioral data from various sources directly into Databricks, minimizing ETL complexity. This solution ensures data consistency and scalability, giving teams immediate access to fresh data for real-time insights. With Lake Loader, you’re equipped to harness immediate customer interactions for data-driven strategies such as demand sensing, cross-selling, and real-time segmentation—all in a lakehouse environment optimized for speed and performance.
Data Governance Simplified with Unity Catalog
With Databricks’ Unity Catalog, Snowplow customers gain streamlined governance and data security, allowing controlled, traceable access across all data in your lakehouse. By integrating Unity Catalog, teams can securely leverage high-quality behavioral data collected by Snowplow while ensuring compliance across projects. Empower your organization with a unified catalog that enables privacy-first, collaborative analytics, supporting better customer engagement and more informed decision-making.
Gold Table Readiness for Advanced Personalization
Through Snowplow’s ready-made data modeling capabilities, data collected at each digital interaction is transformed from raw events into structured, high-quality datasets ideal for advanced analytics and personalization. From foundational e-commerce data to customer journey analytics, this integration ensures your organization is primed for machine learning, enabling tailored customer experiences and precise recommendations. Achieve faster time-to-insight and elevate the effectiveness of marketing campaigns by building on ready-to-use data for modeling and AI.
How does it work?
“We have experienced first-hand the benefit of using Snowplow and Databricks in our broader tech stack. With this integration, Lakehouse will now become the single platform for analytics and Snowplow’s Databricks loader will enable us to achieve it with minimal effort. It paves the way and reduces the friction in leveraging customers’ behavioral data for ML/AI use cases in the future.”
Satish Rane, Head of Data Engineering
THREDUP
Customer Case Studies & Resources
Explore real-life success stories from companies using Snowplow and learn more about our partnership.
