Why Snowplow CDI versus a
DIY Data Pipeline

Data teams that want to centralize customer data and governance in their own data platform are replacing their DIY (do-it-yourself) homebuilt pipelines with Snowplow to scale AI-driven analytics and real-time experiences.

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Scale high-quality, well-governed customer behavioral data

Reinvest the time and resources it takes to maintain your own DIY data pipeline by using Snowplow to take care of your customer behavioral data collection, processing, and real-time delivery to your data platform so you can focus on using the data to drive more business value in the era of AI.

What Snowplow Can Do for You

Improve customer data governance

Snowplow Data Product Studio enables different teams to produce and manage distinct data sets. It also provides visibility into which teams own each data set, what each data set means, how it is structured, and how it has evolved over time to make it much easier for all data consuming teams to understand and leverage all your customer behavioral data.

Improve customer data quality

Snowplow offers extensive tooling to ensure your data is of the highest quality. Snowtype makes it easier and faster for developers to instrument accurate event tracking across sources. Features like Snowplow Micro and Failed Events make it easier to test, triage, diagnose, resolve, and recover data.

Effortlessly track data across all platforms and channels

Snowplow provides an extensive library of SDKs, trackers, webhooks, and enrichments to ensure you can easily track and enhance event data across your entire digital estate, including all devices, platforms, and applications.

Define event data based on your business needs

With Snowplow, you can easily define your own events and entity schemas, and evolve them over time. Develop customer data sets that align with your unique business needs. Capture rich, complex customer interactions, including both structured and unstructured data.

Deliver data that is easy to analyze and activate

Snowplow delivers customer behavioral data to your cloud data platform in real time. Our data models aggregate the data into tables optimized for BI and AI in your warehouse or lake to enable composable analytics and activation use cases. Stream the data to other destinations such as Apache Kakfa for real-time use cases.

Gain complete assurance

Snowplow offers SLAs so you can rest assured your pipeline will deliver all your critical customer behavioral data to your chosen destinations in real time. Best-in-class support ensures rapid response times to your requests.

"Snowplow’s pre-built infrastructure and expert support have allowed us to focus on leveraging data for business value rather than maintaining and troubleshooting our pipeline."