Why Snowplow CDI versus a
DIY Data Pipeline
Data teams that want to centralize customer data and governance in their own data platform are replacing their DIY (do-it-yourself) homebuilt pipelines with Snowplow customer data infrastructure to scale AI-driven analytics and real-time experiences across the business.
Scale high-quality, well-governed customer behavioral data
Reinvest the time and resources it takes to maintain your own DIY data pipeline by using Snowplow to take care of your customer behavioral data collection, processing, and real-time delivery to your data platform so you can focus on using the data to drive more business value in the era of AI.
What Snowplow Can Do for You
Improve customer data governance
Snowplow Data Product Studio enables different teams to produce and manage distinct data sets. It also provides visibility into which teams own each data set, what each data set means, how it is structured, and how it has evolved over time to make it much easier for all data consuming teams to understand and leverage all your customer behavioral data.
Improve customer data quality
Snowplow offers extensive tooling to ensure your data is of the highest quality. Snowtype makes it easier and faster for developers to instrument accurate event tracking across sources. Features like Snowplow Micro and Failed Events make it easier to test, triage, diagnose, resolve, and recover data.
Effortlessly track data across all platforms and channels
Snowplow provides an extensive library of SDKs, trackers, webhooks, and enrichments to ensure you can easily track and enhance event data across your entire digital estate, including all devices, platforms, and applications.
Define event data based on your business needs
With Snowplow, you can easily define your own events and entity schemas, and evolve them over time. Develop customer data sets that align with your unique business needs. Capture rich, complex customer interactions, including both structured and unstructured data.
Deliver data that is easy to analyze and activate
Snowplow delivers customer behavioral data to your cloud data platform in real time. Our data models aggregate the data into tables optimized for BI and AI in your warehouse or lake to enable composable analytics and activation use cases. Stream the data to other destinations such as Apache Kakfa for real-time use cases.
Gain complete assurance
Snowplow offers SLAs so you can rest assured your pipeline will deliver all your critical customer behavioral data to your chosen destinations in real time. Best-in-class support ensures rapid response times to your requests.
Data Engineering Lead
Global Retailer