How does Snowplow stack up against other tools?
Snowplow is often compared to CDPs. While there is some overlapping functionality, the technology behind Snowplow’s Behavioral Data Platform (BDP) and CDPs is fundamentally different. CDPs were born from tag managers and are primarily designed to integrate with a large number of sources. Snowplow’s Behavioral Data Platform is architected entirely around data quality and the data warehouse, specializing in event-level data.
Packaged analytics often focus on web and mobile data, neglecting valuable insights from server-side systems, support desks, and other sources. Pre-built reports offer a quick start but lack customization for specific business needs. Additionally, integrating data from external sources can be challenging, creating isolated data pockets that hinder a comprehensive understanding of user behavior.
This section includes complementary tools from the Modern Data Stack, as well as other ways of collecting and managing data which do not fit into the packaged analytics or customer data platform (CDP) categories.
