How does Snowplow stack up against other tools?
Data teams that want to centralize customer data and governance in their own data platform are supplementing or replacing their customer data platform with Snowplow customer data infrastructure to scale AI-driven digital analytics and real-time experiences across the business.
Data and analytics teams that want to centralize customer data and governance in their own data platform are supplementing or replacing packaged analytics tools with Snowplow customer data infrastructure to gain more control over their customer behavioral data and unlock AI-driven analytics and real-time experiences across the business.
This section includes complementary tools from the Modern Data Stack, as well as other ways of collecting and managing data which do not fit into the packaged analytics or customer data platform (CDP) categories.
