Founded on one belief:
your customer data should be yours
Our founders, Alex Dean and Yali Sassoon, saw how hard it was for companies to see what their customers actually did. Analytics tools were black boxes, and the data sat locked inside packaged platforms like Google Analytics. Data teams spent their hours piecing it back together, with little time left for insight.
So Alex and Yali built Snowplow to give companies full control of their behavioral data. Today it is the leading customer data infrastructure for digital-first companies that build on first-party data.
