How Transavia Unified Its Customer Data (And Improved Media Spend Efficiency, Time to Market and Website Performance)
Transavia, a major European airline, shares how they completely transformed their approach to understanding and serving their customers better.
In today’s world, customers expect seamless and personalized experiences — whether they’re booking online, browsing in-store, or speaking with support staff. But for airlines and other B2C companies, achieving this is complex. Fragmented data, privacy concerns, and real-time personalization challenges make it difficult to deliver what customers expect.
In this webinar, hear how Transavia, a major European airline, and Digital Power tackled these challenges head-on — and achieved remarkable results.
Discover how Transavia:
- Built a GDPR-compliant first-party data foundation using Snowplow, Databricks, and Census
- Unified fragmented data sources while improving data quality and governance
- Established a full feedback loop for real-time digital channel optimization
- Deployed AI-powered personalization across web and mobile touchpoints
- Fostered a data-driven culture with proactive monitoring and insights
Watch now to see how they did it!
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