Privacy policy

Note: this document explains what data we collect from visitors to our website and how that data is used. It also explains how visitors to our website can request more information or request to have their personal information removed from our systems.

What data we collect

When you visit our website, and other subdomains owned and run by Snowplow Analytics Limited (company number 07852221 with registered office is at Floor 3, 48-50 Scrutton Street, London, EC2A 4HH, United Kingdom), we track:

  • The following personal-identifiable information about you:
    • your IP address and
    • your device (cookie ID).
    • For users who submit their email address via our webforms (e.g. to sign up to a demo or ask or answer ask a question on our forums) we also track the information submitted in those forms e.g. your name and email address, the question you have asked or the answer you have given.
  • The following additional metadata about you:
    • information about the device type you are accessing our website from including information about the browser and operating system.
    • Where you are located (based on your IP address).
    • What web pages you have visited, including how long you have spent on each page.
  • We then track:
    • What pages you have visited.
    • How long you have spent on each page, and how far down the page you have scrolled.
    • What links you have clicked on.
    • Whether you have downloaded any of our content e.g. PDFs.
    • Whether you have watched any videos or viewed any presentations.
    • Whether you have engaged with our content in other ways e.g. posting questions on our forums or sharing our content via a social network.

For users who we send marketing emails to, we track:

  • Which emails we have sent you.
  • Which emails you have opened.
  • Which links in those emails you have clicked on.

For information on what data we collect during our recruitment process, please see the Recruitment Privacy Policy.

How we use that data

There are two ways we use the data that that we collect:

1. To optimise the effectiveness of our website

Our website is a resource for:

  • Prospective users of our technology and services, who are interested in learning more so that they can make well-informed buying decisions.
  • Current users of our technology (including open source technology) and services, who are interested in getting more information so that they can effectively use our technology and services.

Ensuring that our website serves the needs of both of the above groups of visitors is important both for visitors to our websites (they get a good experience) and ourselves (so we can win and retain customers). By looking at what content people consume on our website we can get an idea of where they require help or better information. Based on the sequence of pages they visit we can identify if we’re successfully sharing information in a logical, easy-to-follow manner.

2. To market to prospective and current Snowplow users

A certain subset of visitors to our website are prospective rather than current Snowplow users, who have come to our website to learn more about our technology and services. Other visitors to our website include people who use either Snowplow technology, services or both.

For users whose email addresses we have because they have shared them with us via one of the webforms on our website, we use those email addresses to send targeted marketing. The purpose of the marketing is to inform those people about topics related to our technology and services that we think are relevant and helpful. We try and predict what information is helpful based on the data we’ve collected on each of those visitors such as what content on our website they have read, or which emails we have sent them in the past that they have opened and clicked on. For example, if someone on our website has shown an interest in GDPR-related content, and we have just released some new functionality to help them meet their obligations under GDPR, we would like to be able to send them that information in an email.

It is very important to us that we only send additional information to users who are happy to receive the information, and in the event that an individual no longer wishes to receive targeted communication from us, we stop sending that information and remove their data if requested. More information on how we do this in practice can be found below.

In addition to emailing visitors to our website who have shared their email address with us with targeted marketing emails, we also remarket to visitors or our website via ad networks including LinkedIn, Facebook, Google and Bing. To do this, we load pixels from these third party providers that enable them to identify who has visited our website and then send just those users particular ads via their networks. Again, the purpose is to send target people we know are interested in particular content based on their behaviour on our website, with ads for other items of content we think would be useful for them.

How we ensure that our use of all data collected is compatible with the rights and preferences of our website visitors

There are several methods we use to ensure that our use of all data we collect is compatible with the rights and preferences of our website visitors. These measures are listed below. They are continually reviewed and developed as we identify opportunities to better manage and control the use of our data for the benefits of our website visitors.

We are clear and upfront with visitors on our website about what data we collect and how we use that data

We do our best to be clear and transparent about what data we collect and how we use it. This page is a big part of how we do that. In addition wherever we collect e.g. email addresses and other PII we try and make it as clear possible what data we’re collecting and how we use it.

If you have any questions or concerns about our use of that data please get in touch at  [email protected] .

We respond in a timely way to all requests from individuals to stop being contacted, “to be forgotten”, or to requests by individuals to see the data that we have collected from them.

If you have engaged with us in any way and no longer want us to be in touch, or to keep any data of any engagement you have had with us, please get in touch at  [email protected] . We will endeavour either to stop contacting you or to remove all the data we have on you, as requested, as quickly as possible.