Snowplow on Google Cloud Platform (GCP)
The Customer Context Layer for Google Cloud. Collect, validate, enrich, and deliver behavioral data in real time, natively in your GCP environment. Snowplow is the customer context layer for your customers’ advanced analytics, ML, and AI agent decisioning - built to run end-to-end in your Google Cloud account
Real-Time Customer Context, Natively on Google Cloud
Snowplow deploys directly inside your GCP account and integrates with the Google Cloud services you already use, from storage and streaming to Gemini Enterprise Agent Platform. Your team gets a behavioral data foundation that powers everything from advanced analytics to context-aware AI agents, without data leaving your environment.
Real-Time Context for AI Agents
Stream live behavioral customer context into Gemini Enterprise Agent Platform workflows with Snowplow Signals and Google’s Agent Development Kit (ADK). Your agents know what customers are doing right now (pages browsed, time on site, purchase intent) and respond accordingly, not generically.
Your Cloud, Your Data, Your Control
Snowplow runs directly inside your GCP project. Your pipeline, your infrastructure, your data — fully owned and controlled. No data leaves your environment. Snowplow’s BYOC model means zero vendor lock-in and total transparency.
Data Quality AI and Analytics Can Trust
Every event is validated against a schema before it reaches your destination. Bad data is sorted, not dropped, and can be reprocessed at any time. First-party, server-set cookies circumvent ITP to create more accurate data sets and complete user journeys.
Deliver Data in Real Time
Load validated, enriched behavioral data to your downstream destination, ie: BigQuery, Cloud Storage, Pub/Sub, data warehouse or lake, in as little as 5 seconds. Power real-time dashboards, recommendations, and personalization with data that’s always current.
How does it work?
Build Context-Aware AI Agents on Google Cloud
AI agents are only as good as the context they have. Snowplow Signals computes live user attributes from behavioral event streams and serves them via a low-latency API. Combined with Google’s Agent Development Kit (ADK) and Gemini Enterprise Agent Platform, your agents get real-time customer context — no custom data pipelines required.
— Capture
Real-time behavioral data from every session
Snowplow's Browser tracker captures behavior across web and mobile in real time. Signals continuously computes session attributes — pages viewed, products browsed, cart value, intent — and serves them via API.
— Deliver
Fresh context on every agent turn
Your ADK agent fetches context on every turn via a before_model_callback, so it always knows what the customer is doing right now. Embed it all in your product with CopilotKit.