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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Snowplow for Data Science Teams
Skip the Reprocessing Bottleneck & Build Models that Power AI & ML Applications
Stop wasting time cleansing unreliable data for basic analysis. Start driving business growth with complete, behavioral data that powers sophisticated AI and ML applications. Transform your team from data janitors to strategic partners with accurate, AI-ready event data.
AI/ML-Ready Behavioral Data
Fuel Predictive Models with Rich, Granular Behavioral Data
Unlike aggregated or sampled data from packaged analytics tools, behavioral data collected and processed with Snowplow helps you understand the decisions that customers have made, the factors that led to the desired behavior, and the contexts of these decisions. With this complete, high-quality behavioral data available in your data platform, you can build more accurate and sophisticated predictive models. Easily engineer features based on any kind of user behavior across digital platforms without spending excessive time on data wrangling.
Create advanced propensity models that predict which customers are most likely to convert or churn, so marketing teams can more effectively optimize campaign targeting and personalize messaging
Develop sophisticated recommendation engines based on detailed user preferences and behaviors
Train models on complete datasets with guaranteed accuracy and data quality, with every data point validated upfront against a user-schema
Real-Time Personalization
Deliver Personalized Customer Experiences in Real Time
With Snowplow's real-time capabilities, data science teams can move beyond historical analysis to power real-time personalization and decision-making. Understand customer behavior at any second in time, allowing your models to inform hyper-relevant experiences that respond to user behavior as it occurs, driving higher engagement and conversion rates.
Implement real-time decision engines for content and offer personalization, increasing engagement by up to 33%
Create hyper-personalized content and product recommendations based on behavioral patterns, not just demographic attributes
Identify intent signals in real time and prompt with personalized pricing, offers, or recommendations at the optimal moment
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Advanced Behavioral Analytics
Predict Next Best Actions and Detect Anomalies
Build advanced behavioral analytics models that predict the next best action to drive conversion or detect anomalies that indicate fraud. Gain a complete understanding of the customer journey and actions that lead to conversion, in order to, build models that optimize spend, personalize customer experiences, and protect business interests.
Build next best action models to automate campaign decisions and drive customer conversions
Continuously monitor and analyze user behavior to identify suspicious activities in real time
Create customer journey models that identify patterns and trends across your user base, revealing insights that drive strategic business decisions
Accelerate Time-To-Value. Build Advanced Use Cases and Applications
Fast-track your workflow with Snowplow Solution Accelerators. Our pre-built recipes, guides, and project templates eliminate redundant data preparation across your highest-value behavioral data use cases. Transform raw hypotheses into validated proof of concepts in under two weeks, without the usual data wrangling delays.
Make Every Marketing Decision Count with Better Data
Great marketing isn’t about doing more—it’s about using the right data to do it smarter. Track what matters, optimize with confidence, and turn insights into impact.
Increase Return on ad spend (ROAS)
Increase Customer Lifetime Value (CLV)
Decrease Customer acquisition cost (CAC)
Increase Ideal Customer Profile Conversions
See Why Data Science Teams Choose Snowplow
Data scientists leverage Snowplow’s rich, granular AI-ready behavioral data for advanced modelling and AI-driven insights.
Snowplow's granular behavioral data, particularly on item views, improved CarTrawler's recommendation engines dramatically.
Kyle Fitzpatrick
Insights Architecture Manager, CarTrawler
Snowplow delivered a game changer. We can offer business proactivity in Growth Marketing and Sales, and deliver zero-latency use cases.
Hervé Mensah
Director Data Science,
La Presse
Tracking “in-view” elements greatly improves outcomes. [...] Incorporating this information in training data substantially improves the model’s predictions.
Kyle Fitzpatrick
Insights Architecture Manager,
CarTrawler