Fuel predictive models with rich, behavioral data
Snowplow delivers AI-ready behavioral data to power personalization, recommendation, fraud detection, next best action, propensity scoring and other real-time models.
Snowplow Capabilities
Why do data science teams use Snowplow data?
Data science teams rely on Snowplow’s high quality and rich behavioral data to drive revenue for their business.
More predictive features to power your models
Easily engineer features based on any kind of user behavior across your digital platforms.
Deliver real-time data science
Build data applications that provide real-time decision. Execute data models in real-time and power your models in production using Snowplow’s event stream.
Spend time building models, not wrangling data
Snowplow delivers data in a highly expected format at a consistent level of granularity to your warehouse or lake, ready to train models with no wrangling
Accuracy and data quality guaranteed
Snowplow ensures complete and accurate data, with every data point validated up front against a user-schema, with bad data stored for debugging and reprocessing through Snowplow.
Tap into predictive behavioral data to drive revenue for your business
Real-time personalization
Deliver personalized customer experiences in real-time
Understand, at any second in time, customer behavior allowing you to deliver personalized experiences in real-time. Use behavioral data to power your models and created personalized experiences that drive customer engagement and conversion.
Deliver personalized offers and promotions to maximize conversion
Create hyper-personalized content and product recommendations
Identify subscription intent signals and prompt with personalized paywalls
Propensity Modeling
Identify customers most likely to convert
Behavioral data helps you understand the decisions that customers have made, the factors that led to the desired behavior, and the contexts of these decisions. With this understanding you can accurately predict the propensity of future customers to convert.
Optimize paid media spend reducing spending on high propensity customers
Personalize the customer experience based on propensity score
Convert potential customers with automated campaigns
Next Best Action
Predict the next best action to drive conversion
With an array of digital channels available, it can be challenging to determine which will drive customer conversion. By utilizing behavioral data from across your customer base, you can understand their journey and identify the actions that led to their conversion.
Optimize paid media spend, reducing spend on high propensity customers
Personalize the customer experience based on propensity score
Convert potential customers with automated campaings
Fraud Detection
Continuously analyze user behavior to identify fraudulent activities
Behavioral data is the best indicator of intent and can be used to effectively combat different types of fraud. Whether you’re dealing with false loan applications, remittance scams, or potential money laundering, behavioral data can help you detect and prevent fraudulent activity.
"Snowplow’s rich, granular data enabled us to build sophisticated audience intelligence and double the efficiency of our clients’ trailer advertising campaigns."
DOMINIK RAUTE
CO-FOUNDER & CTO AT JUSTWATCH
