High Quality, Well-Governed AI-Ready Behavioral Data

Enforce Customer Data Governance

Enable different teams to produce and manage distinct datasets. Gain visibility into which teams own each dataset, what each dataset means, how it is structured, and how it has evolved over time to make it much easier for all data consuming teams to understand and leverage all your customer behavioral data.

Improve Customer Data Quality

Extensive tooling ensures your data is validated and of the highest quality. Developers leverage Snowtype code generation to rapidly instrument accurate event tracking across multiple applications and platforms. 

Accelerate Data Time-to-Value

Real-time alerting and recovery. Fine-grained observability provides quick detection and correction of data anomalies both ahead of production and in production, reducing the time from data collection to actionable insights and real-time operations.