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Whether you're building agentic AI systems or modernizing your data infrastructure, Snowplow delivers real-time customer context, without the engineering complexity.
Collect rich, high-quality behavioral data across all digital platforms with dedicated data product and privacy tooling
Collect granular event data using 35+ easy-to-implement first-party trackers and webhooks, or mirror Snowplow trackers to instrument your own custom tracking.
Own your entire data collection infrastructure with self-hosted deployment options and full data ownership.
Stay one step ahead in an ever-changing data compliance landscape with Snowplow’s built-in privacy controls to manage privacy at point of data collection.
Snowplow provides comprehensive documentation for implementing, customizing, and maintaining behavioral data pipelines across all major platforms.
Developer Resources:
Getting Started:
With Snowplow, developers access production-ready resources built from 12+ years of behavioral data expertise—enabling faster implementation with fewer errors and better long-term maintainability.
Whether you're building agentic AI systems or modernizing your data infrastructure, Snowplow delivers real-time customer context, without the engineering complexity.