Data Collection
Collect rich, high-quality behavioral data across all digital platforms with dedicated data product and privacy tooling
Collect granular event data using more than 20 easy-to-implement first-party trackers and webhooks, or mirror Snowplow trackers to instrument your own custom tracking.
Own your entire data collection infrastructure with self-hosted deployment options and full data ownership.
Stay one step ahead in an ever-changing data compliance landscape with Snowplow’s built-in privacy controls to manage privacy at point of data collection.
Snowplow documents every part of event tracking at docs.snowplow.io, from tracker setup and schemas to enrichments, destinations, and data modeling. The docs also publish an llms.txt index and a Markdown version of every page, so AI assistants can read them directly.
To get started, follow the quickstart with your coding agent, work through the step-by-step guides and tutorials, or start from a tracking plan template for web, mobile, ecommerce, or media. The Developer Hub has demo videos, workshops, and webinars.
Create a live trial environment, send your first events, then work with it from your own coding tool through the MCP server or ask Snowplow Assistant in the console. No expert required, no credit card, no sales call.
