Collect granular event data using 35+ easy-to-implement first-party trackers and webhooks, or mirror Snowplow trackers to instrument your own custom tracking.
Own your entire data collection infrastructure with self-hosted deployment options and full data ownership.
Stay one step ahead in an ever-changing data compliance landscape with Snowplow’s built-in privacy controls to manage privacy at point of data collection.
Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences