Data Collection

Collect High-Quality Behavioral Data at Scale

Collect rich, high-quality behavioral data across all digital platforms with dedicated data product and privacy tooling

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Flexible Data Collection

Collect granular event data using 35+ easy-to-implement first-party trackers and webhooks, or mirror Snowplow trackers to instrument your own custom tracking.

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Complete Data Control

Own your entire data collection infrastructure with self-hosted deployment options and full data ownership.

Ensure Customer Privacy & Compliance

Stay one step ahead in an ever-changing data compliance landscape with Snowplow’s built-in privacy controls to manage privacy at point of data collection.

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.