Create the data you need to power your breakthrough
Unlock AI and advanced analytics—right from your own data warehouse, lake, or lakehouse.
Create more valuable data
Unlock transformative AI and advanced analytics with rich behavioral data that’s created, modeled, and fit for purpose.
Power unlimited applications
Use one data set for everything. Take ownership of your data and easily evolve it to meet your future needs with a dynamic schema.
Ensure data compliance
Reduce regulatory risk, with policy at the edge to ensure data is only used and shared in ways that are consistent with how it was collected.
What is Data Creation?
To get the most from advanced analytics and AI, you need rich, contextual data of the best quality. Yet today, data experts typically source their data from the exhaust of other systems, or merge silos of data into a common structure – the beginning of a complex data preparation process.
As the leader in Data Creation, Snowplow enables you to create, consume, and maintain an end-to-end data language across your business, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems.
Snowplow Behavioral Data Platform
A first-party, privacy-compliant data creation platform within your cloud infrastructure. With trusted SLAs and a managed backplane, you can drive data creation at scale.
Used on more than 1.7 million websites, and by more than 10,000 organizations to create fit for purpose data, Snowplow’s developer-first engine is the world’s leading open source project for data creation.
Drive business value with the data you create
Build a deep understanding of customer behavior across digital touchpoints, and use data to influence business decisions.Learn More
AI and ML
Use rich behavioral data to power ML and DL models. Predict future behaviors and make value-driven business decisions.Learn More
Set up automations to influence customer behavior, by bucketing users based on propensity to take action.Learn More
Empowering continuous product optimization
"We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights."Daniel Huang, Data Engineer at Strava Read Customer Story
Accelerating time to analysis
"Snowplow has enabled us to stop worrying about the data ingestion side and the question of will it work … now we get to ask 'what do we want it to do, and what are we going to deliver?'"Mason McLead, CTO of Software.com Read Customer Story
Unlocking advanced analytics, deep learning, and personalization
“Without Snowplow data, a data-driven approach to systematically improving retention would not be possible.”Dejan Petelin, Head of Data at Gousto Read Customer Story