The Next Generation of
Customer Data Infrastructure

Own and unlock the true value of your customer behavioral data for AI, advanced analytics, and personalized experiences

Desktop Image Mobile Image

Customize your own event and entity definitions

Deploy privately to your own cloud for full data ownership

Model data for AI, BI, and real-time streaming, or enrich with third-party data

Leverage Data Applications to drive value faster

atomic events icon

Create rich, unified customer profiles with out-of-the box identity resolution


Unlock the power of behavioral data across industries


Strava drives a culture of continuous improvement with self-serve behavioral data

4 billion events collected and processed per day

Analyst and product teams self-serve the data they need

More time for data engineers to focus on innovation

“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”



A first-party, privacy-compliant behavioral data platform

  • A first-party, privacy-compliant behavioral data platform

    Securely share, manage, and evolve data from the console and APIs
    Use tools to automatically alert on new data quality issues
    Set up and monitor your data pipeline using an intuitive UI
    Diagnose and resolve data quality issues with structured workflows
  • Define and enforce policy on how data is created

    Generate data models using SDKs in a host of languages
    Deliver data to the data warehouse or lake of your choice
    Integrate with any destination with Google Tag Manager Server Side
    Monitor the delivery of your models in real-time, with SLAs
  • Enable easy data discovery and collaborate with built-in workflow tooling

    Use schema versioning to support data evolution with a Universal Data Language
    Enable easy data discovery and visualize events and entities with Tracking Catalog
    Deploy your data step-by-step with sandbox environments and QA workflows
    Set granular access controls and single-sign on
  • Comply with ever-changing regulations

    Choose our fully private SaaS option to retain data in your own cloud infrastructure
    Collect basis for tracking per event for easy, compliant data modeling
    Conduct end-to-end audits of your data pipeline to comply with regulations, such as HIPAA, GDPR, and CCPA
    Define your data, set access controls, and understand why data is created
    Learn more about compliance

Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences