Start creating behavioral data faster with Snowplow BDP Cloud.
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Create first-party customer data in real time to power next-gen digital analytics and customer engagement


Snowplow's Behavioral Data Platform (BDP) enables you to create and operationalize rich, first-party customer behavioral data to fuel advanced data-driven use cases – directly from your data warehouse or data lake in real-time.

Customize your own event and entity definitions

Deploy privately to your own cloud for full data ownership

Model data for AI, BI, and real-time streaming, or enrich with third-party data

Leverage Data Product Accelerators to drive value faster

Create rich, unified customer profiles with out-of-the box identity resolution

What's Possible

Unlock the power of behavioral data across industries


Harness granular behavioral data to create unified, accurate, and predictive customer profiles in your data warehouse, lake, or CDP 

Develop custom
attribution models

Make real-time content recommendations

Predict customer behavior and lifetime value

Measure and map customer journeys

Analyze content and editorial

Forecast sales and optimize media spend


Enhance your product experience and optimize for conversion, usage, and retention

Understand the complete customer lifecycle

Personalize the product experience in real time

Create a true test and learn environment

Consume data in your preferred BI tools

Design, own, and evolve churn propensity and retention models

Adapt your tracking design and data


A first-party, privacy-compliant behavioral data platform

A first-party, privacy-compliant
behavioral data platform

Securely share, manage, and evolve data from the console and APIs 

Use tools to automatically alert on new data quality issues

Set up and monitor your data pipeline using an intuitive UI

Diagnose and resolve data quality issues with structured workflows

Define and enforce policy
on how data is created

Generate data models using SDKs in a host of languages

Deliver data to the data warehouse or lake of your choice

Integrate with any destination with Google Tag Manager Server Side

Monitor the delivery of your models in real-time, with SLAs

Enable easy data discovery and
collaborate with built-in workflow tooling

Use schema versioning to support data evolution with a Universal Data Language

Enable easy data discovery and visualize events and entities with Tracking Catalog

Deploy your data step-by-step with sandbox environments and  QA workflows

Set granular access controls and single-sign on

Comply with ever-changing regulations

Choose our fully private SaaS option to retain data in your own cloud infrastructure

Collect basis for tracking per event for easy, compliant data modeling

Conduct end-to-end audits of your data pipeline to comply with regulations, such as HIPAA, GDPR, and CCPA

Define your data, set access controls, and understand why data is created

Deploy Snowplow BDP in a way that works for you

Start your journey with behavioral data

Snowplow BDP Cloud

Start creating behavioral data faster with Snowplow BDP Cloud

  • 35+ trackers and webhooks

  • Custom event and entities

  • Load to Redshift, Snowflake or Databricks on any cloud

  • Every event enriched with 130+ out-of-the-box properties

  • Identity resolution and data models for BI and AI-ready data in your warehouse

  • 24/7 support

Start creating behavioral data today

Try free for 14-days