Model & Analyze Behavioral Data
Power interactive data applications and data AI agents with behavioral data products to realize value faster.
Unlock Insight From Your Snowplow Data
Unlock valuable insights from your Snowplow data using our pre-built data applications. Gain immediate insights for your business with pre-configured visualizations and reports. The true value of these applications sits within the underlying data models and SQL queries that power them. This allows you to understand how insights are calculated or to use them as a starting point for your own custom data applications.
Digital Analytics
Understand the end-to-end customer journey and unlock essential insights about customer behavior and marketing performance.
AI Agent Event Collection & Analytics
Understand the impact of GenAI on your customers’ behavior.
E-commerce Analytics
Uncover the insights that optimize customer acquisition, improve conversion and drive lifetime value.
Power Your Own AI & BI Projects With Ready-Modeled Data
As one of the world’s largest publishers of dbt models, Snowplow offers a series of dbt packages to incrementally model your unified event stream in your own warehouse or lake. With advanced features including identity resolution, sessionization and deduplication you have accurate AI & BI-ready data to power your projects.
Unified Digital
Our Unified Digital Model is designed to unify journeys across web and mobile, with cross-platform tracking and deterministic identity resolution out-of-the-box.
E-commerce Model
Designed specifically for e-commerce, our model transforms raw webe-commerce events into derived tables including carts, checkouts, products, transactions and users.
Media Model
Our media model creates derived tables for easier querying of video engagement and advertising performance, including a range of advanced tracking metrics.
Attribution Model
Create incremental derived tables for detailed marketing attribution, including path to conversion, campaign attribution and ROAS.
Seamlessly Stitch Customer Journeys
Accurately identify and stitch the customer journeys in the warehouse with Snowplow’s identity resolution. Leverage Snowplow’s data models to accurately identify cross-device customer journeys, or create your own identity map with our standard and configurable identifiers captured with every web and mobile event.
Deterministic Identity Resolution
Incremental Processing
Cross-platform tracking
Stream to any Downstream Destination
With Snowplow’s event streaming and partner integrations, you can easily stream your enhanced events to downstream destinations like Braze, Amplitude, or any custom destination to power real-time analytics, prediction, or customer experience.
Get Started
Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences