Use Cases

Achieve your business goals with behavioral data

From marketing attribution to product analytics, see what’s possible when you put the power of behavioral data to work.

Online Fraud Detection with Snowplow

From ad fraud plaguing media companies to transaction fraud in fintech, businesses face an urgent need to safeguard their operations while maintaining seamless customer experiences.

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Product analytics

Enable your product team with behavioral data

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Customer journey analytics

Build a 360° understanding of your customers

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Digital analytics for mobile

Track user behavior on mobile devices

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Digital analytics for web

A deeper view of customer web activity with behavioral data

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​Marketing attribution

Get the complete picture of how your marketing channels are performing

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Single customer view

Understand the customer journey from start to finish

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​Customer lifetime value

Calculate which users and segments drive most revenue

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Next best action

Accurately predict the optimal move with each consumer

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Content analytics

Calculate which content drives most revenue and engagement

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Internal search optimization

Get granular insights on how users navigate using search

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Customer service analytics

Enable your helpdesk team with behavioral data

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Embedded analytics (customer-facing metrics)

Create better data for your own customers

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Abandoned cart recovery

Driving revenue with behavioral data

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Editorial analytics

Real-time audience insights for editors, curators and newsrooms

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Lead scoring

Boost the effectiveness of your lead scoring

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Subscription optimization

Increase subscriber numbers with behavioral data

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Product recommendations

Suggest the right product to the right audience

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Content recommendation engines

Create ultra-personalized content recommendations

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Get Started

Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences

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