Ecommerce Analytics
The data application that helps your business more effectively analyze and optimize ecommerce channels, powered directly from your own data platform
Ecommerce Analytics
Snowplow’s Ecommerce Analytics data application empowers companies to leverage their own first-party behavioral data to go beyond simple monetization metrics. This approach enables more effective analysis and optimization of ecommerce channels without relying on third-party analytics tools. Customers gain more accurate revenue analysis, purchase trends, checkout journeys, and payment method effectiveness in real-time. Furthermore, the high-quality behavioral data loaded into your warehouse or lake is AI-ready, allowing your data science team to build and train advanced ecommerce analytics models for even deeper insights to optimize performance.
Customizable Ecommerce Models
Reduce Time-To-Value
Real-Time Data Tracking
AI-Ready Data for Advanced Analytics
Enhanced Data Transparency
Data Ownership & Compliance
Challenges Faced by Ecommerce Teams
Data Fragmentation
Consolidating data from multiple sources (websites, mobile apps, POS systems, etc) into a single, actionable view is challenging for businesses where customers transact across channels.
Poor Real-Time Visibility
Accessing real-time data can be challenging, with significant delays and lags in traditional analytics platforms, hindering timely decision-making.
Governance and Security
Ensuring data is securely stored, processed, and accessed in a compliant manner is a constant concern, especially when dealing with sensitive transactions and purchase data.
Customization Limitations
Existing analytics tools often lack the flexibility to customize reports and dashboards according to specific business models (subscriptions, marketplaces, etc), lack the ability to support multi-currency transactions, and are unable to successfully track granular data especially for discounts and coupons.
Complexity in Data Transformation
Transforming raw event data into meaningful insights requires significant technical expertise, often leaving non-technical users dependent on data teams.
Key Features
Transform Raw Data
Seamless Data Transformations
The app leverages Snowplow’s advanced event tracking and proprietary dbt packages to automatically transform raw data into structured, actionable insights without needing extensive technical resourcing and maintenance.
Transform raw event data into structured tables with out-of-the-box ecommerce models
Create Tables Detailing Carts, Checkouts, Products, Transactions, and User Interactions
Expedite time to insight with BI-ready data for your analytics workflows
Customizable Ecommerce Models
Achieve Deeper Insights
Tailor your analytics workflow according to your needs. Get started immediately with pre-built interactive ecommerce dashboards. Or, use them as a base to build your own custom ecommerce reports and dashboards with our customizable ecommerce models. You can analyze monetization data and buying habits. You can also assess checkout experiences and transaction patterns, further customized by products and campaigns to achieve deeper insights.
Gain Complete Visibility with a Glass Box Approach
Leverage the Flexibility to Build Your Own Visualizations
Run Deeper Analysis on the Underlying Purchase Data
Governed, Real-Time Data Access
Protected & Managed Ecommerce Data
Operate within a governed environment where data security and compliance are prioritized, ensuring that your ecommerce data is protected and managed according to industry standards. Gain instant access to real-time data, allowing for agile decision-making and immediate responses to emerging trends or issues.
Complete Ownership and Control over where your Data is Processed
Action Data Trends or Issues with Real-Time Insights
Monitor & Optimize New Features within the Ecommerce Experience
Snowplow Data Applications
Data Applications, such as AI Agent Event Collection & Analytics, are pre-built self-service analytics tools designed to unlock insights directly from your own warehouse or lake. With Snowplow, you can either use our pre-built data apps and visualizations for immediate insights or leverage the underlying data tables to create your own custom visualizations.
Digital Analytics
Understand the end-to-end customer journey and unlock essential insights about customer behavior and marketing performance.
Ecommerce Analytics
Uncover the insights that optimize customer acquisition, improve conversion and drive lifetime value.
AI Agent Analytics
Better understand the impact of Generative AI investments, such as customer chatbots and LLM agents, on the customer journey and digital experience.