Collect granular event data using 35+ easy-to-implement first-party trackers and webhooks, or mirror Snowplow trackers to instrument your own custom tracking. Improve customer 360 accuracy and integrity with persistent device tracking for up to two years.
Enrich, unify, and transform your tracked events and their attributes in a single, unified event table. With a single structured table, avoid complex joins and easily scale your use of behavioral customer data.
Load data to your preferred downstream destination(s) in real time. Deliver to data warehouses, lakes (e.g., Snowflake, Databricks, AWS S3), or streaming technologies (e.g., Kafka, Confluent, Kinesis or Pub/Sub).
Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences