Snowplow CDI: Customer Data Infrastructure for Financial Services
To compete today, financial services firms need to innovate with behavioral data while navigating an ever-changing regulatory environment. Retail banks, investment apps, and trading platforms are using behavioral data to better understand their customers, deliver hyper-personalized experiences, and prevent fraud in real time.
Prevent Fraud in Real Time
Behavioral data is the best indicator of intent and can be used to effectively combat different types of fraud. Whether you’re dealing with false loan applications, remittance scams, or potential money laundering, real-time behavioral data can help you detect and prevent fraudulent activity.
Personalize your Customer Experience
By capturing granular behavioral data at a user-level, you can personalize the experience of individual users across your platforms and apps in real time. This allows you to offer features such as AI-powered financial assistance and spending analysis, adaptive interfaces that respond to user behavior, and tailored product recommendations that update based on in-session activity.
With Snowplow Signals, you can extend your customer data foundation to power real-time, in-session personalization, enabling your product teams to deliver adaptive experiences like contextual guidance during loan applications, dynamic offers based on browsing behavior, and AI-powered chatbots with deep customer context.
Train Powerful Machine Learning (ML) Models to Prevent Fraud
The behavioral data that Snowplow generates is incredibly high-quality. There’s no need for cleaning or wrangling, meaning it can be readily used to train AI and machine learning models. This enables you to quickly and efficiently identify new patterns of fraudulent activity and prevent it from occurring.
The same high-quality data can also train ML models for personalization use cases, like predicting customer lifetime value, churn propensity, or next-best-action recommendations, and deploy those models into production faster with Snowplow Signals' unified batch and streaming architecture.
Future-Proof Your Data Privacy
Snowplow CDI is hosted in your own private cloud account, providing full control and ownership over your data. You have full visibility over what you collect, facilitating compliance with GDPR and CCPA.
