Stay one step ahead in an ever-changing data compliance landscape
Avoid costly fines and reputational damage by building compliance and privacy into your data strategy.
Which regulation applies to you?
UK AND EU
- NORTH AMERICA
- UK AND EU
Data privacy obligations extended in new state-wide law in California
The California Privacy Rights Act (CPRA) will take effect in January 2023. The law amends the California Consumer Privacy Act (CCPA) and includes additional privacy protections for consumers.
Ensuring organizations collect, store, and use customer data in a compliant manner, the CCPA and CPRA is the first comprehensive consumer privacy legislation in the U.S. It emphasizes data privacy obligations to all third parties dealing with businesses and puts the onus on organizations to examine their use of third-party vendors and ensure consumer rights are being met.
With pressure rising, the need for control and ownership of customer data is critical to ensuring data compliance. Solutions, like Snowplow, can reduce regulatory risk and ensure data is only used and shared in ways that are consistent with how it was collected.
Organizations race to find compliant solution to data privacy regulations
Data Protection Agencies in Denmark, Austria, France, Italy, and the Netherlands banned the use of Google Analytics because it lets organizations move users’ data outside the EU without the necessary protections.
Organizations face increased scrutiny from governments and regulators on how they are collecting and using customer data.
In the wake of this evolving data privacy landscape, the message is clear. Users of Google Analytics must put in place a plan to bring their use of compliance to the forefront of their data privacy provisions by implementing additional measures.
Without effective supplementary measures, they must discontinue the use of Google Analytics and seek an alternative. One such solution is Snowplow. Based on a private SaaS model, Snowplow places data compliance and ownership at the heart of its platform.
Built-in tools and documentation
Use the trackConsentGranted plugin to track a user opting into data collection. This can be factored into models and makes your data fully auditable.
Use GDPR contexts, which are the metadata collected with an event, to version and ID your compliance documentation and track additional context like expiry dates.
Use pseudonymization to substitute a datum which can uniquely identify an individual, or betray sensitive information about that individual, with an alias.
What is GDPR data compliance?
The General Data Protection Regulation (GDPR) is a privacy law that governs the use, movement, and protection of data collected on European Union (EU) citizens. The GDPR covers any organization that collects, stores, processes, or transfers personal data on individuals in Europe, regardless of the organization’s location. The GDPR imposes penalties of up to €20 million or 4% of global revenue (whichever is higher), plus compensatory damages to individuals.
What is data protection compliance?
Companies are required to clearly define their data privacy policies and make them easily accessible. They need to be able to explain how they are collecting and using customer data.
What is data governance and compliance?
Data governance refers to a set of policies and processes that speak to how organizational data is collected, managed, and used. Having an efficient system of processes in place gives you the control needed to be compliant.
Is Google Analytics GDPR compliant?
Tools are neither inherently compliant or not compliant, but certain tools make it harder to collect data in a compliant way. There have been various high-profile court cases against Google Analytics users in Europe in 2022, where the verdict went against the defendants. Google Analytics does not allow you to choose where your data is stored and makes it very difficult to decide what exactly is being tracked in the first place. These factors can make compliance far more challenging and leave businesses open to significant legal costs and reputational damage.