Stay one step ahead in an ever-changing data compliance landscape

Avoid costly fines and reputational damage by building compliance and privacy into your data strategy.

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Which regulation applies to you?




Top regulation

Data privacy obligations extended in new state-wide law in California

The California Privacy Rights Act (CPRA) will take effect in January 2023. The law amends the California Consumer Privacy Act (CCPA) and includes additional privacy protections for consumers.

Our perspective

Ensuring organizations collect, store, and use customer data in a compliant manner, the CCPA and CPRA is the first comprehensive consumer privacy legislation in the U.S. It emphasizes data privacy obligations to all third parties dealing with businesses and puts the onus on organizations to examine their use of third-party vendors and ensure consumer rights are being met.

With pressure rising, the need for control and ownership of customer data is critical to ensuring data compliance. Solutions, like Snowplow, can reduce regulatory risk and ensure data is only used and shared in ways that are consistent with how it was collected.

Top regulation

Organizations race to find compliant solution to data privacy regulations

Data Protection Agencies in Denmark, Austria, France, Italy, and the Netherlands banned the use of Google Analytics because it lets organizations move users’ data outside the EU without the necessary protections.

Our Perspective

Organizations face increased scrutiny from governments and regulators on how they are collecting and using customer data.

In the wake of this evolving data privacy landscape, the message is clear. Users of Google Analytics must put in place a plan to bring their use of compliance to the forefront of their data privacy provisions by implementing additional measures.

Without effective supplementary measures, they must discontinue the use of Google Analytics and seek an alternative. One such solution is Snowplow. Based on a private SaaS model, Snowplow places data compliance and ownership at the heart of its platform.

Applying best practice to solve common issues and comply with data privacy laws

Deploy on your own private cloud


Loss of control when data is stored on third-party servers


Almost all other SaaS companies store client data on third-party servers. Snowplow can be deployed on your private cloud—giving you complete control over where your data is stored, how long it’s retained, and how it’s managed and used.

Build multiple data pipelines


Dealing with data sovereignty as a global business


With Snowplow, you can set up separate data pipelines for different regions. Then, if one jurisdiction changes their data privacy rules, you can adapt the security protocols for that region’s pipeline—without affecting data stored in other locations.

Adopt a first-party approach to data collection


Client-side cookies are increasingly restrictive


Proving full consent is far harder with third-party cookies as it’s difficult to prove exactly how and when a user consented.

First-party cookie collection is far more transparent, as you are collecting the data in the name of your business and can therefore assure users who will access that data, how long it will be stored, and what purposes it will be used for in your data policy.

The type of first-party cookies used by Snowplow are not limited by the ITP restrictions implemented by the likes of Apple and Mozilla, so this increased transparency is not only more compliant, but also means you can build a single customer view over years of digital interactions, not days.


Gaps in analytics due to incomplete data


When data swamps are formed due to poor quality tools, teams can literally have no idea what they are tracking or why. Snowplow’s tech offers the most complete behavioral data available. This completeness and meticulous organization mean you can model data to include or exclude any information for maximum compliance.

Future-proof your data compliance strategy


Your data compliance strategy cannot adapt as regulations change


Data Creation puts you in control of your data. When you create data yourself from scratch without the black-box logic so common in SaaS analytics tools, you understand its full lineage and can easily adapt how and what you track to fit future regulatory needs—instead of being reliant on another vendor to keep pace with the changes. Further, with our schema versioning technology, you can easily change the schema definitions that define your tracking to stay compliant.

Accurate user stitching/ID


Compliance makes it harder to identify users


Snowplow data collects a user ID, with consent as the basis, unless the user is logged in and so has self-identified. We are able to stitch user journeys across devices and sessions. Packaged analytics tools simply cannot do this, as they have inaccurate sessionization and user identification. With Snowplow, you get user level tables straight out of the box which literally walk you through a user’s actions on site. If consent is ever removed – no problem. The basis for consent is also tracked and all the user’s information is organized in one place.

Built-in tools and documentation

atomic events icon

GDPR consent plugins

Use the trackConsentGranted plugin to track a user opting into data collection. This can be factored into models and makes your data fully auditable.

GDPR contexts

Use GDPR contexts, which are the metadata collected with an event, to version and ID your compliance documentation and track additional context like expiry dates.


Use pseudonymization to substitute a datum which can uniquely identify an individual, or betray sensitive information about that individual, with an alias.

Latest Report

GigaOm Report: Snowplow Outperforms GA4 in a Comparative Evaluation of Digital Analytics and Measurement Tools

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Related resources


Need to replace Google Analytics to comply with data privacy regulations?...


How to work with data privacy restrictions and still get high quality data


GDPR: How to optimize your Snowplow strategy and future-proof your company



What is GDPR data compliance?

The General Data Protection Regulation (GDPR) is a privacy law that governs the use, movement, and protection of data collected on European Union (EU) citizens. The GDPR covers any organization that collects, stores, processes, or transfers personal data on individuals in Europe, regardless of the organization’s location. The GDPR imposes penalties of up to €20 million or 4% of global revenue (whichever is higher), plus compensatory damages to individuals.

What is data protection compliance?

Companies are required to clearly define their data privacy policies and make them easily accessible. They need to be able to explain how they are collecting and using customer data.

What is data governance and compliance?

Data governance refers to a set of policies and processes that speak to how organizational data is collected, managed, and used. Having an efficient system of processes in place gives you the control needed to be compliant.

Is Google Analytics GDPR compliant?

Tools are neither inherently compliant or not compliant, but certain tools make it harder to collect data in a compliant way. There have been various high-profile court cases against Google Analytics users in Europe in 2022, where the verdict went against the defendants. Google Analytics does not allow you to choose where your data is stored and makes it very difficult to decide what exactly is being tracked in the first place. These factors can make compliance far more challenging and leave businesses open to significant legal costs and reputational damage.

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