Blog
What Is Agentic Analytics? A Guide for Data Leaders
Real-Time Identity Resolution
Stitch anonymous and authenticated user profiles across devices, sessions, and domains. Sub-second, deterministic, and built into your data pipeline.
.png)
Activate the Full Customer Journey
Power attribution, personalization, and targeting use cases from complete profiles, not fragmented sessions.
Deterministic, Not Guesswork
Every match is based on observed, configurable identifiers. No probabilistic scoring, no black-box algorithms. You'll always know why two profiles merged.
Handles What SQL
Can't
Graph-based resolution replaces fragile SQL, wit automatic stitching across devices, domains, and sessions, including shared devices, repeated logins, and cross-domain navigation.
Resolve Identities on the Event Stream
Attach a resolved snowplow_id to every event in real time as it flows through your pipeline. Always reflect the complete customer journey in attribution models, funnel analyses, and downstream activations.
Attribute anonymous pre-login events to known users across sessions
Connect behavior across web, iOS, and Android when users share credentials
Power downstream tools with identity-resolved events via Event Forwarding
Configurable Logic for Every Edge Case
Dynamically link identifiers as they appear through a graph model that merges profiles the moment a connection is established, preserving full history in your warehouse. Define which identifiers to stitch on, set priority, apply event filters, and configure unique-ID rules, all from the Console. No custom SQL. No fragile workarounds.
Handle shared devices and repeated logins automatically
Resolve users across domains via cross-navigation enrichment
Out-of-the-box and custom identifiers with drag-to-rank priority
Build Into Your Data Stack
Run entirely inside your cloud account, encrypted in transit and at rest, with zero third-party data sharing. Integrate resolved identities directly with Signals for feature engineering, Event Forwarding for real-time activation, and warehouse dbt models for historical analysis.
VPC-hosted with GDPR deletion API for full compliance
Pair with Signals to build features on unified identities
Use Identities dbt models alongside existing Unified models
.png)