Webinar
Powering Next Best Action with LLMs and First-Party Data
Webinar
Powering Next Best Action with LLMs and First-Party Data
⏰ Timestamps:
0:00 - Introduction & Overview
0:23 - Data Flow Overview
0:59 - Data Product Studio Deep Dive
2:03 - Event Specification & Validation
3:03 - Trackers & Implementation
4:06 - Live Demo: Data Collection
5:29 - Warehouse Integration
6:32 - Data Modeling
7:35 - Data Applications & Visualization
9:06 - Advanced Use Cases & AI Integration
10:09 - Closing Remarks
Learn how to create next-gen customer experiences by implementing a data-driven Next Best Action (NBA) strategy. In this on-demand webinar from ConCensus, Dan Morris of Databricks and Mike Maloney of Snowplow dive deep into the topic and also explain how you can activate all your first-party customer data and leverage large language models (LLMs).
About ConCensus 2023
ConCensus is a two-day virtual marketing and data conference by Census that is built to inspire & educate the industry’s data-driven marketing and revenue-minded data leaders.
Meet Your Speakers
Snowplow Hosted Webinar
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Dan Morris
Sr. Director, Industry Solutions – Communications, Media & Entertainment
Mike Maloney
Field Chief Data Officer
