Customer Data Infrastructure to
Fuel

Own and unlock the value of your customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation

Why data teams choose Snowplow

Shift-Left Customer Data Quality

Snowplow offers extensive tooling to ensure your data is of the highest quality. Issues can be identified, triaged, diagnosed, and resolved as early as possible.

Shift-Left Customer Data Governance

Snowplow enables different teams to produce and manage distinct data sets. Governance is built into the entire data lifecycle from design to delivery.

AI Readiness for Analytics & Activation

Snowplow delivers data to your cloud data platform in real time. Powerful dbt models aggregate the data into tables for BI & AI. Stream the data for real-time use cases.

How Does Snowplow Work?

Fuel your AI initiatives with ready-to-use behavioral data delivered in real-time directly to your warehouse, lake, or stream.

Define & Track

Collect high-quality first-party customer behavior data

Snowplow enables teams to collect rich, high-quality behavioral data across all digital platforms with dedicated data product and privacy tooling.

Collect rich customer data across your digital platforms

Collect behavioral data from web, mobile and more with ease using Snowplow’s out-of-the-box and custom tracking to power your AI projects or understand customer behavior.

Ensure data quality at point of collection

Control the quality of every event with Snowplow’s dynamic schema and real-time data monitoring.

Data Product tooling to define, evolve and implement tracking

Our data product tooling simplifies the process of designing and documenting your tracking. Easily generate and implement custom tracking, and version your events for seamless deployment.

Enrich & Govern

Enrich and govern your data in real-time

Seamlessly unify and enrich your data to power real-time data applications in your warehouse, lake or stream. 

Enrich and transform your data in stream

Enhance any event with over 15 unique enrichments like PII pseudonymization, or add your own custom third-party sources.

Unify and load your data into your data warehouse or lake of choice

Unify and deliver all your tracked events in a single unified event table, no complex joins need to start using your data.

Stream to any downstream destination

With Snowplow's event streaming and partner integrations, send your enriched events to any downstream destinations to power real-time analytics, prediction or customer experience.

Model & Analyze

Deliver data projects faster and at scale

Snowplow’s behavioral data is modeled and ready to use out-of-the-box or use our Data applications to instantly deliver value.

Pre-built data applications

Unlock valuable insights from your Snowplow data using our pre-built data applications. Gain immediate insights for your business with pre-configured visualizations and reports.

Out-of-the-box data models

Focus on unlocking insight from your data with our series of out-of-the-box data models with advanced features including identity resolution, sessionization and deduplication.

Built in identity resolution and stitching

Seamlessly session and cross-platform identity stitching with multiple identities tied to every event and our Unified Data Model.

Train & Operationalize

Stream real-time, structured behavioral data to AI and ML models

Snowplow enables businesses to make faster, better decisions by providing AI-ready data for training models, eliminating data wrangling, and ensuring data accuracy.

Train models with AI-ready data

Feed your AI and ML models with high-quality, structured data from Snowplow, delivered consistently and in a ready-to-use format, enabling faster insights and predictions.

Seamlessly stitch customer journeys

Stream your enhanced events effortlessly to destinations like Braze, Amplitude, or custom platforms, enabling real-time analytics, predictions, and personalized customer experiences.

Deliver data at low latency

Rely on Snowplow’s low-latency delivery SLAs to ensure your data reaches your warehouse, lake, or stream in real-time, enabling rapid decision-making.

"A shopper who browses products on Burberry.com is telling us something about what she really wants. Thanks to Databricks Lakehouse Platform and Snowplow, we can build an AI-Ready Customer 360 so our client advisors have that information from the moment she walks into our store — and can deliver a personalized NextGen customer experience (CX)."

Benjamin Stephens

Senior Manager - Analytics

“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”

Daniel Huang

Data Engineer

“I’ve never seen engineers and marketing people talk to each other as much as they are right now. All of our objectives are now aligned on shared outcomes. Access to first-party data has made our data engineers have more empathy for our marketers and our marketers are now more willing to provide insight into the campaigns they are running.”

Darren Haken

Head of Engineering (Data & Platform)

Data Governance in Action: How Snowplow Manages Schema, Quality, and Ownership

December 12, 2024 10AM EST, 3PM GMT

Register for the webinar