Snow & Tell: AI Edition

Join us for Snow & Tell: AI Edition—a curated, city-by-city experience built for data and AI practitioners who want real conversations, not conference noise. This isn’t a future problem—it’s already happening.

In the last six months, agentic browsers from OpenAI, Google, and Perplexity have fundamentally changed how users interact with the web. AI agents now drive 20–50% of all traffic, yet most teams still can’t see or separate that behavior.

The result: broken attribution, misleading experiments, and models trained on the wrong data. Most companies are reacting the wrong way—trying to block agents instead of understanding them. But you can’t influence what you can’t see, and these agents are increasingly acting on behalf of your customers.

Each event is intentionally small (around 30 attendees) so we can actually work through this together—what’s happening, what’s breaking, and what’s starting to work. No polished decks or sales pitches—just honest discussion with peers, Snowplow experts, and teams already navigating this shift in real time.

Expect a relaxed setting with drinks, food, and open networking—plus a focused session grounded in real-world challenges and approaches. If you’re responsible for data, infrastructure, or AI outcomes, this is time well spent.