Snow & Tell: AI Edition
A small, city-by-city event bringing together data and AI leaders. AI agents already drive 20–50% of web traffic, and McKinsey estimates $750B in consumer spend will shift through AI-powered search by 2028—yet most teams still can’t see what these agents are doing on their sites, and many are solving the wrong problem. Join us for a clear breakdown of what’s actually working, plus drinks and networking with peers.
Amsterdam
6:00 PM
EUROPE
April 16, 2026
📅 April 16, 2026 — Doors open 6:00 PM
📍 Bar Bukowski, Oosterpark 10, 1092 AE Amsterdam, Netherlands
🎤 Topics: We’ll break down how AI agents are reshaping web traffic, why traditional analytics can’t distinguish them from real users, and how that’s impacting attribution, experimentation, and model accuracy. Then we’ll dig into what teams are actually doing to detect, separate, and work with agent traffic—without breaking their data or blocking future opportunity.
👥 ~30 people — data leaders, engineers & business execs
🎙️ Speakers: Josh Beemster, VP Platform Engineering at Snowplow, Snowplow Customer, Snowplow Partner
Chicago
6:00 PM
North America
April 30, 2026
📅 April 30, 2026— Doors open 6:00 PM
📍 Hide + Seek, 838 W Randolph St, Chicago, IL 60607
🎤 Topics: We’ll break down how AI agents are reshaping web traffic, why traditional analytics can’t distinguish them from real users, and how that’s impacting attribution, experimentation, and model accuracy. Then we’ll dig into what teams are actually doing to detect, separate, and work with agent traffic—without breaking their data or blocking future opportunity.
👥 ~30 people — data leaders, engineers & business execs
🎙️ Speakers: To Be Announced Shortly
Austin
6:00 PM
North America
August 26, 2026
📅 August 26, 2026 — Doors open 6:00 PM
📍 To Be Announced
🎤 Expert talks + open networking — drinks, swag & giveaways included
👥 ~30 people — data leaders, engineers & business execs
🎙️ Speakers: To Be Announced Shortly
London
6:00 PM
EUROPE
September 24, 2026
📅 September 24, 2026 — Doors open 6:00 PM
📍 To Be Announced
🎤 Expert talks + open networking — drinks, swag & giveaways included
👥 ~30 people — data leaders, engineers & business execs
🎙️ Speakers: To Be Announced Shortly
New York
6:00 PM
North America
October 22, 2026
📅 October 22, 2026 — Doors open 6:00 PM
📍 To Be Announced
🎤 Expert talks + open networking — drinks, swag & giveaways included
👥 ~30 people — data leaders, engineers & business execs
🎙️ Speakers: To Be Announced Shortly
Stockholm
6:00 PM
EUROPE
November 19, 2026
📅 November 19, 2026 — Doors open 6:00 PM
📍 To Be Announced
🎤 Expert talks + open networking — drinks, swag & giveaways included
👥 ~30 people — data leaders, engineers & business execs
🎙️ Speakers: To Be Announced Shortly
What to expect
In the last six months, agentic browsers from OpenAI, Google, and Perplexity have fundamentally changed how users interact with the web. AI agents now drive 20–50% of all traffic, yet most teams still can’t see or separate that behavior.
The result: broken attribution, misleading experiments, and models trained on the wrong data. Most companies are reacting the wrong way—trying to block agents instead of understanding them. But you can’t influence what you can’t see, and these agents are increasingly acting on behalf of your customers.
Each event is intentionally small (around 30 attendees) so we can actually work through this together—what’s happening, what’s breaking, and what’s starting to work. No polished decks or sales pitches—just honest discussion with peers, Snowplow experts, and teams already navigating this shift in real time.
Expect a relaxed setting with drinks, food, and open networking—plus a focused session grounded in real-world challenges and approaches. If you’re responsible for data, infrastructure, or AI outcomes, this is time well spent.
Tell us which city you’re interested in, and we’ll make sure you’re first to hear when details drop—plus get early access to RSVP before spots fill up.