Snow & Tell: AI Edition

Over half of web traffic no longer comes from people. Crawlers, scrapers, and AI agents browse, search, and increasingly transact on behalf of your customers, while internal teams point agents at the warehouse to ask questions of the same data. Join us for an off-the-record dinner conversation on what this does to the metrics you report, the models you train, and the governance you're accountable for.

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What to expect

Join Snowplow & Orchestra for Snow & Tell: AI Edition, an intimate, invite-only roundtable dinner for data and AI practitioners who want real conversations, not conference noise.

This is a single table of 16, moderated by Yali Sassoon, Co-Founder and CTO of Snowplow; no slides, no deck, no pitch. Just an off-the-record discussion under Chatham House Rule with peers from Autotrader, Charlotte Tilbury, Motorway, and more.

The conversation: "When the visitor is no loner a person: rethinking your customer context layer for an agenitc web"

Expect an open discussion on how much of your traffic is already agentic, what breaks first when you can't see it (attribution, experimentation, or your models) and what your data layer needs to look like when an agent becomes the interface your customer uses.

Drinks and canapés from 6pm, followed by a three-course dinner with conversation continuing throughout.

In partnership with:

London

6:00 PM

September 24, 2026

📅     September 24, 2026 — Drinks from 6:00 PM
📍     Kindred: Bradmore House, Queen Caroline St, London W6 9BW, United Kingdom
🎤     Moderated roundtable + three-course dinner with no slides, Chatham House Rule
👥     16 seats— data leaders, engineers & business execs

I'm Interested — Register Now

Tell us which city you’re interested in, and we’ll make sure you’re first to hear when details drop—plus get early access to RSVP before spots fill up.