How HomeToGo Powers Real-Time Personalization and Improved Search Results

HomeToGo relies on Snowplow for comprehensive event tracking, capturing user interactions and behaviors across its platform.

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Travel

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Snowplow BDP

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Inside HomeToGo’s Data Strategy

HomeToGo relies on Snowplow for comprehensive event tracking, capturing user interactions and behaviors across its platform to provide high-quality data for their machine learning models. By combining Snowplow with Snowflake’s data warehouse and Tecton’s feature platform, HomeToGo ensures their models have access to accurate, reliable data in real-time, improving personalized recommendations and search result rankings.

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