Upcoming Webinar

How Transavia Unified Its Customer Data (And Improved Media Spend Efficiency, Time to Market and Website Performance)

Join us as Transavia, a major European airline, shares how they completely transformed their approach to understanding and serving their customers better.

Upcoming Webinar

How Transavia Unified Its Customer Data (And Improved Media Spend Efficiency, Time to Market and Website Performance)

February 27, 2025 10 AM EST / 4 PM GMT+1

Join us as Transavia, a major European airline, shares how they completely transformed their approach to understanding and serving their customers better.

⏰ Timestamps:

0:00 - Introduction & Overview

0:23 - Data Flow Overview

0:59 - Data Product Studio Deep Dive

2:03 - Event Specification & Validation

3:03 - Trackers & Implementation

4:06 - Live Demo: Data Collection

5:29 - Warehouse Integration

6:32 - Data Modeling

7:35 - Data Applications & Visualization

9:06 - Advanced Use Cases & AI Integration

10:09 - Closing Remarks

In today's world, people expect their customer experience to be smooth and personalized whether they're booking on their phone, computer, or talking to someone at the airport. But making this happen isn't easy – like most B2C companies, airlines are swimming in customer information from dozens of different places, struggling with data quality, privacy compliance, and real-time personalization.

Whether you’re a major fashion brand, supermarket, or in the travel industry, unlocking the value of your customer data to personalize customer experiences is crucial to your success.

Join us on February 27th at 10 AM EST / 4 PM GMT+1 for an inside look at how Transavia, a major European airline, and Digital Power turned this challenge into a success story.

The results are impressive: A 5% increase in newsletter conversions, a 4% uplift from personalized push messages in the app, a 7% improvement in media spend efficiency, and a 0.5% boost in website performance. The time to market for advanced personalization use cases has improved by 400%, while licensing costs have been reduced by 39%. There is an overall improvement in data governance, and the recognition rate of visitors on digital channels has increased by 5-10%. Additionally, customer NPS scores have improved.

In this session, you'll learn how Transavia and Digital Power:

  • Built a GDPR-compliant first-party data foundation on Azure with Snowplow, Databricks and Census
  • Unified fragmented data sources while improving data quality and governance
  • Full feedback loop for personalization on digital channels, enabling immediate optimization of the next best action (NBA).
  • Deployed AI-powered personalization across web and mobile touchpoints
  • Created a data-driven culture with proactive monitoring and insights

Meet Your Speakers

Snowplow Hosted Webinar

Blog Post Author

Tom Colbourne

Enterprise Account Executive

Blog Post Author

Martijn Pie

Strategic Account Executive

Blog Post Author

Wouter Stolk

Senior Data Engineer

Blog Post Author

Max Meijer

Product Owner Marketing Automation