Optimize your strategy with marketing attribution you have confidence in

Understand exactly how your marketing activities are affecting user behaviour, from the moment they engage to the point they convert, and beyond.

Include all platforms and channels in your attribution

Conduct your analyses across all marketing touchpoints, including email campaigns, display ads and onsite content, to get a 360 view on your marketing.

Evaluate marketing activity across the entire user journey

Build out your marketing attribution at the user level, and be free to decide how you want to attribute marketing activity across the customer lifecycle.

Use multiple attribution models for a better view of performance

Building multiple attribution models off the same raw data allows you to understand how different algorithms impact relative channel performance.

Improve your marketing attribution efforts

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“Snowplow has given us what we need to create custom attribution models – we can collect raw data and set our own logic instead of dealing with a black box. Snowplow has helped us elevate our reporting to the next level.”

Jason Bellinger, Lead BI Analyst, Animoto

View the case study


Use data to feel more confident in how you are spending your marketing budget