Start creating behavioral data faster with Snowplow BDP Cloud.
Join the waitlist for Snowplow BDP Cloud

Travel

Marketing attribution

Understand exactly how your marketing activities are affecting user behaviour, from the moment they engage to the point they convert, and beyond.

Include all platforms and channels in your attribution

Conduct your analyses across all marketing touchpoints, including email campaigns, display ads and onsite content, to get a 360 view on your marketing.

Evaluate marketing activity across the entire user journey

Build out your marketing attribution at the user level, and be free to decide how you want to attribute marketing activity across the customer lifecycle.

Use multiple attribution models for a better view of performance

Building multiple attribution models off the same raw data allows you to understand how different algorithms impact relative channel performance.