Why choose Snowplow for product analytics?
Product teams always need to know where to invest their attention and whether what they have done is actually working, but the data often can’t answer these questions.
Snowplow is an advanced data tool which allows you to shift up a gear in terms of the questions you are able to ask.
1. Customer 360
Circumvent ITP restrictions and track across devices to get a true picture of the full user journey.
2. Cohort analysis with existing data
Use existing data sets to monitor experiments, enabling a constant state of testing and iteration.
3. Real-time A/B testing
Test, iterate and automate as well as porting known users between different experiments to discover more of their user story
4. Business-wide metrics
Utilize metrics like ‘Customer Life Time Value’, ‘Search Intent’, as well as custom metrics from across departments to inform the product.
5. Churn Prediction
Establish the actions most predictive of churn and use them to trigger the right word to the right person at the right time.
6. Value prediction
Find the behaviors shared by your highest-value users in order to understand your audience and streamline your offering.
To test this for yourself, try Snowplow for free