Supercharge growth with data-driven marketing
Snowplow helps marketers understand the end-to-end customer journey, unlock essential insights about customer behavior, marketing performance and accurately predict customer behavior from their own warehouse and lake.
Snowplow Capabilities
Why data-driven marketers rely on Snowplow
Data-driven marketers rely on Snowplow for its comprehensive behavioral data, empowering them to derive actionable insights to optimize campaigns, marketing spend and personalize experiences.
Ready built visualizations
From understanding marketing performance to customer journeys, our range of data apps deliver meaningful insights for your business.
Seamless identity resolution
Accurately identify and stitch the customer journeys in your own warehouse or lake with Snowplow’s identity resolution and cross-domain tracking.
Accurate customer & user behavior
Track customer behavior for up to 2 years even when browser limitations such as Intelligent Tracking Prevention (ITP) are enabled whilst capturing rich customer data at every point in the customer journey for accurate analysis and measurement.
Compliance-first approach
Complete ownership and control over where your data is processed and what data is collected from each customer in what circumstance with our private SaaS delivery model and out-of-the-box PII pseudonymization, anonymous tracking.
Power marketing-critical use cases with Snowplow
Customer Insights
Answer the most important questions about your customer journey
Snowplow’s Data Apps provide out-of-the-box visualizations to understand user acquisition, campaign performance, marketing attribution and more in Snowplow’s Behavioral Data Platform.
A series of dashboards and reports to unlock insights
Accurate customers journeys with up to 2 years of tracking
No data latency with a real-time stream delivered to your warehouse
Attribution Modeling
Accurately measure ROI & ROAS
Our fully first-party, compliant, and real-time data allows marketing teams to tackle more advanced analytics projects and better attribute value to content and channels to reduce costs.
Track for up to 2 years for accurate attribution of spend
First-party server set cookie and out-of-the-box identity resolution
First-touch, linear, positional and last-touch attribution methods
Predict Customer Behavior
Predict a customers next move with rich, behavioral data
Provide your data scientists with rich, modelled data directly in the warehouse to accurately predict customer behavior.
More predictive features to power your models with every event
Snowplow’s data models provide you with accurate AI & BI-ready data
SLAs guarantee delivery low latency data to your warehouse, lake, and stream.
"A NextGen CX program is only as good as the speed and accuracy of the data you can get from it. With Databricks Lakehouse Platform and Snowplow BDP, we’ve broken free from daily data batches and formed an accurate real-time view of our customers’ digital activity. Our personalized models automatically stay up-to-date by consuming behavioral data."
Benjamin Stephens
Senior Manager – Decision Analytics, Burberry
