Behavioral data for Apache Kafka

The Apache Kafka project, plus its commercial partner Confluent, have together revolutionized how enterprises process and utilize real-time data. Snowplow has a first-class real-time integration with Kafka. Learn how Snowplow streams customer behavioral data into your Kafka cluster, enabling you to build customer data products that learn and act in real-time.

Why does Snowplow deliver the best real-time web and mobile data for your Kafta cluster?

Rich and granular data

Snowplow’s behavioral data is automatically enriched with 130+ data points before reaching your Kafka cluster. Attach your own additional schema’ed data too.

Low latency load

Snowplow streams behavioral data into your Kafka cluster in near-real-time. Build Kafka Streams and KSQL apps that learn about your customers’ behavior almost the instant it occurs.

Schema’ed and versioned events

Data structures that evolve with your business: like Confluent, Snowplow technology is built around a schema registry to ensure end-to-end data integrity and agile data product development.

Fully integrate with Confluent

Double-down on your Confluent investment with Snowplow: Snowplow works out of the box with key Confluent technologies including Kafka and Kafka Connect.

"We need to act in real-time in order to stay competitive. Snowplow’s Kafka integration has made it trivially simple to capture those events and make them actionable"

Alex Woolford, Field Engineer

Neo4j

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Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences