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Retail & Ecommerce

Single customer view

Collect data from all your platforms and channels

Collect all of your customer behavioral data in a common well-structured format, so your data team don’t waste precious time cleaning and preparing data.

Develop a single source of truth about your customers

Build a centralized data asset by using common definitions of events and entities across your organization. Model raw data into multiple tables to power different use cases from a single data set.

Avoid gaps in your data from ad-blockers and tracking prevention

Collecting event data using first-party tracking means you can be confident you are able to see the entire customer journey and that you are not missing out on potentially important events.