Insights into how your customers interact with you across platforms and channels over time enable you to deliver excellent customer experiences.
Collect data from all your platforms and channels
Collect all of your customer behavioral data in a common well-structured format, so your data team don’t waste precious time cleaning and preparing data.
Develop a single source of truth about your customers
Build a centralized data asset by using common definitions of events and entities across your organization. Model raw data into multiple tables to power different use cases from a single data set.
Avoid gaps in your data from ad-blockers and tracking prevention
Collecting event data using first-party tracking means you can be confident you are able to see the entire customer journey and that you are not missing out on potentially important events.