Ebook
Since 2010, the digital analytics technology landscape has changed a lot. In the beginning, packaged, third-party analytics tools like Google Analytics and Adobe Analytics were the gold standard for web analytics. But now, new possibilities have emerged with the widespread adoption of cloud technologies, real-time processing, and advanced analytics. In this comprehensive report, we examine the shift from packaged analytics tools to composable, warehouse-native solutions in digital analytics. We highlight the key challenges faced by organizations and explore how cloud-based technologies enable a more flexible, scalable approach. The report also emphasizes the strategic importance of mastering customer data and provides guidance for modernizing digital analytics infrastructure to gain a competitive advantage in today's data-driven business environment.
