The Digital Analytics Technology Landscape: Evolving Infrastructure and Tools for Data Leaders

The digital analytics landscape has evolved significantly since 2010. While packaged tools like Google Analytics and Adobe Analytics were once the standard, brands today are adopting composable, warehouse-native solutions to unlock powerful new possibilities. In this comprehensive report, explore how companies like Strava, Burberry, and DPG Media are using platforms like Snowflake, Databricks, Snowplow and more to modernize their analytics, overcome limitations, and achieve actionable, AI-ready insights.

This report dives into:

• Challenges with Legacy Tools: Understand the limitations of outdated analytics in data accessibility, customization, and compliance.
• Real-World Success Stories: Discover how top brands achieve unified data, real-time processing, and strategic advantages with modern solutions.
• Composable, Cloud-Based Solutions: Learn how cloud technologies enable flexible, scalable analytics to unify data and drive innovation.
• Actionable Strategies: Gain insights into building a competitive edge by modernizing digital analytics infrastructure.

Perfect for data leaders across industries, this guide offers practical steps for a flexible, scalable analytics future. Download now to learn how leading brands and top technologies are redefining digital analytics.