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Snowplow delivers the highest quality, real-time customer context wherever you need it, without the engineering overhead of building and maintaining that layer yourself.
Report
The digital analytics landscape has evolved significantly since 2010. While packaged tools like Google Analytics and Adobe Analytics were once the standard, companies are now adopting composable architectures to reduce data latency, gain complete data ownership, and prepare for the agentic era.
In this comprehensive report, explore how companies like Strava, Burberry, and HelloFresh are using technologies like Snowflake, Databricks, ClickHouse, Snowplow, and more to modernize their digital analytics. Learn what 15 data and analytics leaders revealed about why they replaced GA4 and Adobe Analytics with composable digital analytics architectures.
Download the report to get a comprehensive list of proven technologies to consider, a map of the digital analytics maturity curve, and practical guidance on how to modernize your own stack.
Snowplow delivers the highest quality, real-time customer context wherever you need it, without the engineering overhead of building and maintaining that layer yourself.