Marketing departments are relying on the Data Cloud to drive strategy and operations. Join Snowplow as we explore how data-driven marketers use behavioral data to optimize campaigns, allocate marketing spend effectively, and create personalized experiences.

In this discussion, Snowflake’s Field CTO of Advertising and Marketing, Jim Warner, and Snowplow Co-Founder and CTO, Yali Sassoon, will discuss and share: 

• Strategies to improve marketing efficiency 
• How to optimize marketing attribution models 
• How business are collecting and modeling real-time, governed data in the Data Cloud to drive analytics and AI-driven marketing programs