Webinar

From Data to Dollars: Optimizing Marketing Strategies with Snowplow and Snowflake

October 24, 2024 1PM EST, 5PM GMT

Marketing departments are relying on the Data Cloud to drive strategy and operations. Join Snowplow as we explore how data-driven marketers use behavioral data to optimize campaigns, allocate marketing spend effectively, and create personalized experiences.

In this discussion, Snowflake’s Field CTO of Advertising and Marketing, Jim Warner, and Snowplow Co-Founder and CTO, Yali Sassoon, will discuss and share: 

  • Strategies to improve marketing efficiency 
  • How to optimize marketing attribution models 
  • How business are collecting and modeling real-time, governed data in the Data Cloud to drive analytics and AI-driven marketing programs 

Meet Your Speakers

Snowplow Hosted Webinar

Blog Post Author

Yali Sassoon

Co-founder & Chief Strategy Officer

Blog Post Author

Adrianna Shukla

Director Demand Generation

Blog Post Author

Jim Warner

Field CTO of Advertising and Marketing

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