Snowplow Recognized as Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Snowplow is thrilled to be recognized as a Leader in the Analytics & Data Capture category of Snowflake’s Modern Marketing Data Stack report! This achievement reflects Snowplow’s commitment to empowering organizations to harness the power of real-time behavioral data to drive AI-driven marketing and customer experiences.
A Deep Dive Into Snowflake’s Modern Marketing Data Stack Report
Snowflake's annual Modern Marketing Data Stack report is a comprehensive guide for organizations looking to enhance their marketing capabilities using the AI Data Cloud. The 2025 edition analyzes usage patterns from Snowflake’s vast customer base of approximately 9,800 businesses, as of April 2024. The report aims to help marketers and advertisers identify the right technology tools and platforms to build cutting-edge marketing data stacks that are fully optimized for AI.
Today’s marketing teams are grappling with an expanding list of challenges, from the proliferation of AI to data gravity and an increasingly stringent privacy regulatory landscape. Snowflake’s report reveals how leading marketers are adapting to these shifts by integrating AI-driven solutions into their ecosystems, focusing on data gravity (a concept that describes how growing data attracts more applications and services, making it harder to move), and implementing privacy measures across their operations.
The Role of AI, Data Gravity, and Privacy
Three key factors stand out in this year’s report, representing a significant transformation since the first edition:
- AI Integration: The marketing data stack has evolved to incorporate AI at every stage. AI-driven insights are no longer a novelty but a necessity for staying competitive.
- Data Gravity: The value of data has grown exponentially, influencing how organizations build their marketing stacks. Data needs to be easily accessible and actionable, a trend that Snowflake’s AI Data Cloud enables.
- Privacy Regulations: As privacy concerns become more pressing, marketers are increasingly focused on compliance and consent management, making it critical for organizations to adopt solutions that safeguard customer data while maintaining operational efficiency.
Snowplow's Leadership in Analytics & Data Capture for the AI Data Cloud
Snowplow's designation as a leader in the Analytics & Data Capture category is a testament to its robust capabilities in collecting and operationalizing behavioral data for the AI Data Cloud. Snowplow enables organizations to collect rich, granular first-party customer data, offering near real-time insights that allow marketers to understand and predict customer behaviors with unprecedented accuracy.
This past year Snowplow has invested heavily in improving how brands can leverage behavioral data in the AI Data Cloud. Some notable innovations include:
- Snowflake Streaming Loader: More cost-effective, real-time data streaming capabilities into Snowflake via latest Snowpipe Streaming API.
- Native App in Snowflake Marketplace: More accessible, streamlined digital analytics and visualizations directly in Snowflake via native app framework.
- AI Agent Analytics with Snowflake Cortex: Better understanding of impact of AI agents and LLMs on the customer experience.
As Denise Persson, Chief Marketing Officer at Snowflake, stated:
“Snowplow emerged as a leader in the Analytics & Data Capture category with joint customers leveraging their technologies to enable near real-time access to rich behavioral insights and a scalable, governed data foundation to build a comprehensive Customer 360 for AI-driven use cases.”
The Importance of Data in AI-Driven Marketing
One of the central themes of Snowflake’s report is how organizations are leveraging AI to become truly data-empowered marketers. Snowplow plays a crucial role in this transformation by offering technology that not only collects data but also ensures that it is structured, governed, and AI-ready. With AI systems depending on high-quality data, the ability to trust and act on this information becomes critical to marketing success.
Snowplow’s strength lies in its ability to provide organizations with AI-ready customer data. This empowers businesses to power comprehensive AI models that predict future behaviors and optimize marketing strategies. Whether it's a retail brand looking to optimize customer journeys, or a media company seeking to personalize content recommendations, Snowplow’s technology ensures that they have the data infrastructure needed to drive AI-powered marketing.
Joint Customer Success and Looking Forward
Conor Doyle, VP of Alliances and Business Development at Snowplow, expressed pride in Snowplow’s recognition by Snowflake.
“Data-driven marketing and analytics in the age of AI innovation is a top priority that we continue to embrace on the AI Data Cloud. We look forward to continuing to encourage our customers to enhance their marketing data stacks on Snowflake’s AI Data Cloud.”
Snowplow’s success is built on its ability to help brands navigate the increasingly complex data landscape while staying compliant with privacy regulations. The company’s technology enables brands to gain deeper insights into their customers’ journeys and behaviors, which is essential for maintaining a competitive edge in today’s market.
As AI continues to redefine the marketing landscape, Snowplow and Snowflake are helping joint customers stay ahead of the curve. From innovative global brands like Strava to media giants like DPG Media, Snowplow’s solutions are driving AI-powered marketing strategies that result in more personalized customer experiences, improved customer engagement, and, better business outcomes.
The Future of Marketing Data Stacks
The 2025 Modern Marketing Data Stack report not only identifies the tools and platforms that are driving marketing success today but also sets the stage for what’s to come. As AI becomes more integrated into business operations, marketers will increasingly rely on behavioral data to guide their strategies. Snowplow’s continued leadership in this space is a reflection of its commitment to helping businesses unlock the full potential of their customer data.
Interested in Learning More?
Tune into our webinar with Snowflake’s Field CTO, Jim Warner, and Snowplow’s CTO, Yali Sassoon, as they discuss how brands are using behavioral data to optimize campaigns, allocate marketing spend effectively, and drive personalized experiences.