We’re excited to share that Snowplow is a featured partner in the launch of Databricks’ Data Intelligence for Marketing—an exciting new initiative redefining how modern marketing teams harness data, AI, and real-time intelligence to drive better outcomes.

As marketers face growing pressure to deliver more with less—amid shrinking budgets, increasing privacy constraints, and rising customer expectations—Databricks’ new solution offers a unified, scalable foundation for real-time, AI-powered marketing.

Powering the Lakehouse with Behavioral Data

Snowplow’s customer data infrastructure (CDI) integrates natively with the Databricks Lakehouse, delivering rich, granular, real-time event data directly into Delta Lake. Together, we enable marketing teams to go beyond limited, legacy Customer 360s in siloed packaged SaaS applications and build a truly dynamic, complete view of customer behavior across all digital touchpoints.

With Databricks and Snowplow, organizations can unlock:

• AI-Ready Personalization: Snowplow transforms raw behavioral signals into structured, high-fidelity data ideal for powering machine learning models and personalization use cases inside Databricks. From product recommendations to predictive next-best actions, marketers can drive more intelligent engagement.
  
  
• Real-Time Campaign Intelligence: Snowplow’s real-time data pipeline and Databricks loader enable up-to-the-minute campaign monitoring, while Databricks delivers the modeling and insights that allow marketers to optimize performance more quickly and effectively.
  
  
• Privacy-First Activation: Snowplow’s first-party tracking and built-in governance controls—combined with Databricks’ features like Unity Catalog—ensure that marketing teams stay compliant without slowing down innovation.
  
  
• Composable, Cost-Efficient Architecture: Together, we support a modular approach to marketing infrastructure. Marketers can use best-in-class tools like Snowplow for data collection and enrichment, Databricks for unification, analytics and AI, and platforms like Braze or ActionIQ for activation—avoiding vendor lock-in and built to scale.

A Solution Built for the Entire Marketing Organization

This launch is designed with the full marketing organization in mind:

• Marketing Technology and Ops Leaders gain a composable foundation that aligns to their stack and supports AI, experimentation, and activation across the funnel.
  
  
• CMOs and Digital Executives get a clear path to driving ROI, boosting customer LTV, and doing more with fewer resources.
  
  
• Data Practitioners and Analysts benefit from real-time ingestion, data modeling, and seamless integration into the Databricks ecosystem.
  

Shaping the Future of Data-Driven Marketing

Snowplow is proud to play a role in helping Databricks bring this vision to life. With Snowplow and Databricks, marketing teams now have the tools to transform raw customer interactions into real-time, AI-powered decision-making and operations—driving improved customer engagement, deeper insights, and stronger business results.

Explore how you can start building a better marketing data foundation today. Check out our lakehouse propensity scoring accelerator to get started.