Snowplow Named a Leader in Snowflake’s 2026 Modern Marketing Data Stack Report
We’re proud to share that Snowplow has once again been recognized as a Leader in the Analytics & Measurement: Data Capture & Customer Analytics category in Snowflake’s 2026 Modern Marketing Data Stack (MMDS) report. This marks our second consecutive year as a Leader, underscoring the continued trust customers place in Snowplow to power their most critical analytics and customer intelligence use cases.
The MMDS report highlights leading solutions that help modern marketing teams capture, govern, and activate data within Snowflake’s AI Data Cloud. Being named a Leader in back-to-back years reinforces Snowplow’s role as the behavioral data foundation for organizations looking to drive AI-driven personalization, measurement, and decisioning at scale.
Expanding Our Partnership with Snowflake
The deep integration between Snowplow’s Customer Data Infrastructure and the AI Data Cloud enables organizations to collect rich, first-party behavioral data across every digital touchpoint and deliver it, modeled, governed, and AI-ready, directly into Snowflake.
Over the past year, we’ve expanded our partnership beyond analytics and measurement into operational use cases with the launch of Snowplow Signals. With Signals, teams can act on the rich context already captured in Snowflake to drive real-time personalization within digital experiences.
With Snowplow and Snowflake, teams across the business can tap into a trusted Customer 360 view of their customers to power a wide range of use cases. Marketers can rely on high-fidelity event data to improve marketing attribution, campaign measurement, and advanced analytics. In parallel, product managers can rely on the same foundation to shape digital product experiences, and engineering teams can operationalize trusted data into ML and agentic systems.
Customer Spotlight: HelloFresh
One of the best examples of our partnership in action comes from HelloFresh. By migrating off legacy analytics and adopting Snowplow within Snowflake, HelloFresh improved data accuracy from 33% to 95%. That step change in trust enabled their data science teams to build more accurate customer behavior models and empowered their marketing and product teams with reliable insights to drive engagement and retention.
"The full integration has been very transformative in regards to how we can centralize all our data. Because we now have this capability, we can empower teams to have more rapid, accurate insights and enable more agile data-driven decisions."
David Castro Gavino, Global Vice President of Data, HelloFresh
HelloFresh’s journey shows what’s possible when high-quality behavioral data is paired with the scale and intelligence of the Snowflake AI Data Cloud.
Looking Ahead: Evolving Analytics Workflows with Snowflake Cortex
As AI reshapes the way organizations interact with data, Snowplow is innovating alongside Snowflake. With developments like Snowflake Cortex Agents, customers can pair Snowplow’s high-quality, structured behavioral data with Cortex to build natural language analytics and AI assistants that teams will actually trust.
Together, Snowplow and Snowflake are helping organizations move beyond dashboards, into real-time, AI-native workflows where data fuels both analytical insight and operational action. Download our blueprint here to learn more - https://snowplow.io/resources/blueprint-building-a-trusted-ai-analytics-layer-with-snowflake-cortex-analyst-snowplow
Thank You to Our Customers
We’re grateful to our joint customers who continue to push the boundaries of what’s possible with behavioral data in the AI Data Cloud. Being named a Leader in Snowflake’s MMDS report for the second year in a row is recognition of the innovation we’re driving together.
👉 Want to learn more? Tune into our upcoming session with David Castro Gavino from HelloFresh, Owen Hartnett from Snowflake, our Co-founder & CTO Yali Sassoon to hear firsthand how HelloFresh uses Snowplow + Snowflake to transform customer data into AI-ready insights:
We’re excited to keep delivering the trusted data foundation that powers analytics today and AI-native customer experiences tomorrow.