Effective February 2nd, we're renaming two core parts of the Snowplow platform to better reflect what they do.

What's Changing

• Data Product Studio will become Event Studio
• Data Products will become Tracking Plans

We're making these changes to align with how you think about and use these features. "Tracking plans" matches industry-standard terminology, and “Event Studio” more clearly describes what it does: where you design and manage your tracking implementation.

What Stays the Same

Your workflows, data, and access remain unchanged. This is purely a naming update. All functionality you rely on continues working exactly as before. Nothing breaks technically. 

What to Expect

Between now and February 2nd, you'll see these changes roll out across:

• Our website and documentation
• The Snowplow platform interface
• Support materials and help articles

Questions?

If you have questions about these changes, reach out to your customer success manager or contact support@snowplow.io.

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