What’s the best way to power customer 360 dashboards in Databricks with Snowplow data?

To power customer 360 dashboards in Databricks with Snowplow data:

  • Collect and stream customer event data using Snowplow's real-time tracking capabilities
  • In Databricks, use Apache Spark to clean, transform, and aggregate the data to create unified customer profiles
  • Store the processed customer data in Delta Lake for high-quality, accessible data storage
  • Visualize the 360-degree view of each customer using analytics platforms such as Tableau or Power BI, which can connect to Databricks for reporting and insights

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