How to process Snowplow behavioral data in Databricks?

To process Snowplow behavioral data in Databricks, follow these steps:

  • Stream Snowplow's enriched event data into Databricks using a system like Apache Kafka or AWS Kinesis for real-time ingestion
  • Once the data lands in Databricks, use Apache Spark for data transformations and feature engineering
  • Store processed data in Delta Lake, which supports ACID transactions and allows for easy querying of large datasets
  • Apply machine learning models using Databricks' built-in MLflow to gain insights from the behavioral data

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.