The Real-Time Product Personalization Guide: Building Intelligent Customer Experiences

Personalization is no longer optional. But building the systems that underpin it from scratch will cost you 18-24 months of engineering time.

Users expect products that adapt to them in real time. They want interfaces that respond to behavior, recommendations that anticipate needs, experiences that feel custom-built.

Netflix saves $1B annually delivering this. Spotify doubles engagement through it.

But replicating that sophistication? Most teams spend months building Kafka streams, feature stores, and low-latency APIs before they can even start on the actual product experience. This guide shows you how to ship real-time personalization without the infrastructure nightmare.

‍Inside:

• Why DIY personalization drains resources—the hidden costs beyond engineering time
• How real-time context moves North Star metrics—engagement, retention, LTV
• What infrastructure eliminates the build-vs-buy tradeoff—and integrates with your existing stack
• Proven patterns across industries—gaming, streaming, fitness, and more

Stop building pipes. Start shipping experiences.