The CDP landscape is more fragmented than ever—and the line between what counts as a true Customer Data Platform and what doesn’t is increasingly blurry.

In this candid conversation, Deloitte’s David Chan and Phil Catterall, Principal Product Manager, explore why Composable CDPs were absent from this year’s major analyst evaluations, and whether that exclusion signals a deeper misalignment in how the category is being defined.

Together, they’ll unpack why vendors offering only activation layers may not qualify as full CDPs, the architectural complexity that lives upstream of audience building and orchestration, and how composable approaches compare to packaged or hybrid deployments.

This open Q&A will also examine the parallels (and differences) between composable movements in commerce and data infrastructure, and what buyers should really consider when evaluating CDP solutions today.