How to build a composable CDP using Databricks and Snowplow?

To build a composable CDP using Databricks and Snowplow:

  • Start by using Snowplow to capture first-party event data from various customer touchpoints (web, mobile, etc.)
  • Stream the data into Databricks for real-time processing and transformation, leveraging Apache Spark for large-scale data processing
  • Store transformed data in a data warehouse like Delta Lake for scalable, reliable storage
  • Use Databricks' machine learning capabilities to create insights and segmentation based on customer behavior
  • Integrate the processed data with marketing platforms for personalized customer engagement and real-time campaign execution

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.