In this fireside chat, Snowplow's Jon Su sits down with Kevin, Associate Director of Behavioral Analytics at Silverspin, for an unfiltered look at what it actually takes to transform your analytics infrastructure. Kevin walks through Silverspin's journey from years of frustration with Google Analytics and GA4's limitations, to building organizational buy-in for a bold new approach, to the realities of implementing Snowplow as a true behavioral data platform.

From the hard lessons learned early on to the business impact that caught even their COO's attention, this is an honest account of the messy middle, the stakeholder challenges, the discipline required, and the framework that made it work. Whether you're wrestling with data quality issues or trying to get a behavioral analytics initiative off the ground, this conversation offers practical insight for anyone looking to level up their data game.