Databricks' term for the customer context an agent needs beyond a Golden Record. It adds what the business is trying to accomplish right now, and what has already been tried with a customer and how they responded. It is assembled from data already in the lakehouse.
From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
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